by Sam Lauron | Jun 21, 2021 | PR Tips, Tech Startup
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
by Kathryn Arnold | Jun 14, 2021 | Business Management
As the founder or marketer of a startup, you know a thing or two about staying on top of trends and taking a problem and crafting an innovative solution. You may have thought DEI (or diversity, equity, and inclusion) was a buzzword that would lose steam after the...
by Kathryn Arnold | Jun 10, 2021 | Event PR, Tech Startup
If you don’t know, now you know: in-person events are back. As vaccination rates increase and Covid-19 infection rates decline, Americans and their businesses are ready to party like it’s 2019. If your startup is thinking of taking the jump back into in-person events...
by Dave Manzer | May 11, 2021 | PR Agency
Venture capital investors are in a position to wield incredible influence over startups they help fund, especially the lead investor of a capital raise. Clearly they are counted upon for their financial support, which can be considerable. But they are also relied upon...
by Dave Manzer | Apr 21, 2021 | Marketing Strategy
Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...
