COVID-19

PR Resources

Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.

COVID-19 PR Tips

The 4 Phases of COVID-19 Communications For Tech Startups

Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.

4 phases of COVID-19 communications

Tips On How To Build a COVID-19 Communications Strategy

Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.

PR tips for coronavirus outbreak

How To Pitch Your Technology Brand During The Coronavirus

Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try. 

company pitch during coronavirus outbreak

How To Run A Creative Brainstorming Session During COVID-19

The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.

Swyft brainstorming infographic

8 Career Tips For PR and Marketing Seniors During The Coronavirus

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.

Tips for PR and marketing seniors

Swyft Insights

7 reasons your startup funding announcement didn’t make TechCrunch

7 reasons your startup funding announcement didn’t make TechCrunch

If you find yourself reading this, it may be because you pitched TechCrunch about your startup's VC fundraising and failed to get the story picked up. Don't beat yourself up. These days, it's a pretty tall order to get into TechCrunch. You're not the first startup to...

4 Ways PR can help with startup VC fundraising

4 Ways PR can help with startup VC fundraising

Does PR help with VC fundraising? It's the proverbial chicken or the egg conundrum.  The short answer is – it's complicated.  Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise. Start small,...

Your startup can create a winning PR plan with these tips

Your startup can create a winning PR plan with these tips

Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, PR strategies are a valuable - but often overlooked - asset.  PR helps startups cultivate market dominance...

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