PR Resources

Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.


Market Monitoring Graphic

Swyft launched its COVID-19 Tech Media Tracker in March to give you updates on how much coverage the tech media is giving to the coronavirus. We track 8 top tech media outlets to see how much the write about COVID-19 and how the stories are covered. Our goal is to provide you with near real-time reporting to help you figure out how to pitch your tech company and win valuable media coverage.

Market Analysis

COVID-19 PR Tips

The 4 Phases of COVID-19 Communications For Tech Startups

Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.

4 phases of COVID-19 communications

Tips On How To Build a COVID-19 Communications Strategy

Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.

PR tips for coronavirus outbreak

How To Pitch Your Technology Brand During The Coronavirus

Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try. 

company pitch during coronavirus outbreak

How To Run A Creative Brainstorming Session During COVID-19

The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.

Swyft brainstorming infographic

8 Career Tips For PR and Marketing Seniors During The Coronavirus

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.

Tips for PR and marketing seniors

Swyft Insights

How to tighten your PR budget during coronavirus

How to tighten your PR budget during coronavirus

COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing.  While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...

Hardest lessons in startup PR

Hardest lessons in startup PR

Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you.  You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...

The best tools for PR professionals

The best tools for PR professionals

Advances in technology continue to change the playing field for PR professionals.  Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...

Looking to propel your growth?