COVID-19
PR Resources
Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.
COVID-19 PR Tips
The 4 Phases of COVID-19 Communications For Tech Startups
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.
Tips On How To Build a COVID-19 Communications Strategy
Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.
How To Pitch Your Technology Brand During The Coronavirus
Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try.
How To Run A Creative Brainstorming Session During COVID-19
The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.
8 Career Tips For PR and Marketing Seniors During The Coronavirus
Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.
Swyft Insights
How PR lowers startup customer acquisition cost
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
Why PR beats Google Ads at driving early buyer awareness
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
What your startup is missing by not doing PR
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
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