COVID-19
PR Resources
Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.
COVID-19 PR Tips
The 4 Phases of COVID-19 Communications For Tech Startups
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.
Tips On How To Build a COVID-19 Communications Strategy
Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.
How To Pitch Your Technology Brand During The Coronavirus
Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try.
How To Run A Creative Brainstorming Session During COVID-19
The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.
8 Career Tips For PR and Marketing Seniors During The Coronavirus
Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.
Swyft Insights
How to create a 2023 PR plan for your B2B tech startup
It's already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you're like many early stage startups, it's never a given. With the holidays in the rear view mirror, it’s still not too late to figure out how to get more results...
Chicken or the egg? PR for startups
What befuddles (and bedevils) founders and marketing leaders of tech startups is how to get their company featured in the news. It’s non unlike the old adage: which comes first, the chicken or the egg? To get a better handle on PR for startups, it helps to be honest...
10 tips to help international tech startups win media coverage at U.S. trade shows
According to a Bloomberg article written in April this year, trade shows are recovering from the pandemic. In the U.S., trade show attendance was up 55% compared to 2020. Is this a reason for celebration? Yes! But only to a point. While it's true that attendance is...
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