PR Resources

Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.


Market Monitoring Graphic

Swyft launched its COVID-19 Tech Media Tracker in March to give you updates on how much coverage the tech media is giving to the coronavirus. We track 8 top tech media outlets to see how much the write about COVID-19 and how the stories are covered. Our goal is to provide you with near real-time reporting to help you figure out how to pitch your tech company and win valuable media coverage.

Market Analysis

COVID-19 PR Tips

The 4 Phases of COVID-19 Communications For Tech Startups

Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.

4 phases of COVID-19 communications

Tips On How To Build a COVID-19 Communications Strategy

Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.

PR tips for coronavirus outbreak

How To Pitch Your Technology Brand During The Coronavirus

Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try. 

company pitch during coronavirus outbreak

How To Run A Creative Brainstorming Session During COVID-19

The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.

Swyft brainstorming infographic

8 Career Tips For PR and Marketing Seniors During The Coronavirus

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.

Tips for PR and marketing seniors

Swyft Insights

How social listening can help your startup

How social listening can help your startup

Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research.  At first mention you may think of audience research as simply...

Blogging tools we can’t live without

Blogging tools we can’t live without

Blogging is a laborious, tedious, and sometimes frustrating activity for marketing professionals to pursue. That may explain why there are very few companies that do it really well.  Despite the challenges, blogging on a regular basis can and does deliver impressive...

Pros and cons of using an RFP to find a new PR firm

Pros and cons of using an RFP to find a new PR firm

If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...

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