COVID-19

PR Resources

Swyft has become a leader in helping tech startups and SMBs figure out how to adjust their communications strategies in response to COVID-19. We decided to dedicate an entire page to our COVID-19 PR resources to help you quickly learn how to keep your brand relevant during these challenging times.

COVID-19 PR Tips

The 4 Phases of COVID-19 Communications For Tech Startups

Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. We are now sharing a quick synopsis of the four phases as you seek to develop your startup’s successful COVID-19 communications strategy.

4 phases of COVID-19 communications

Tips On How To Build a COVID-19 Communications Strategy

Technology companies must be ready to pivot their communications strategy in light of COVID-19. Your company’s future viability depends on driving awareness and inbound leads. To that end, the team at Swyft has put together a list of items to consider when reviewing and updating your communications strategy in light of the COVID-19 pandemic.

PR tips for coronavirus outbreak

How To Pitch Your Technology Brand During The Coronavirus

Trying to get media coverage during a dangerous pandemic like the coronavirus is fraught with risk. Yet technology brands must figure out ways to stay relevant even during challenging times. PR firms can help find authentic, meaningful ways to tie brands to the coronavirus narrative without minimizing the gravity or missing the moment. Here are four story pitches your company can try. 

company pitch during coronavirus outbreak

How To Run A Creative Brainstorming Session During COVID-19

The arrival of COVID-19 has changed nearly every aspect of the modern workplace, including how to run a creative brainstorming session within your organization. Swyft put together some tips to help you organize and run brainstorming sessions in the new work-from-home reality we now find ourselves in.

Swyft brainstorming infographic

8 Career Tips For PR and Marketing Seniors During The Coronavirus

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. But don’t give up hope! Here are 8 career tips Swyft came up with for PR and Marketing seniors graduating during the coronavirus.

Tips for PR and marketing seniors

Swyft Insights

How to Create an ESG Communication Strategy for Your Startup

How to Create an ESG Communication Strategy for Your Startup

As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard for...

Why Your Tech Startup Needs PR

Why Your Tech Startup Needs PR

Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork -- and even much of the labor -- out of selling to end...

How to Communicate your Tech Startup’s Move to Austin

How to Communicate your Tech Startup’s Move to Austin

Moving to Austin from other leading tech markets like San Francisco and New York City is the latest trend for tech startups and major companies alike. It’s a great community for like-minded founders and makers with plenty of arts, culture, and outdoor appeal and none...

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