by Sam Lauron | Mar 31, 2021 | Marketing Strategy
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Mar 11, 2021 | PR Tips, Startup
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
by Sam Lauron | Mar 3, 2021 | Marketing Strategy
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or simply...
by Sam Lauron | Jan 27, 2021 | Tech Startup
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
