How to create a PR plan for 2022

How to create a PR plan for 2022

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When done...
How to find a tech PR firm in Austin

How to find a tech PR firm in Austin

If you’re a tech startup looking for a tech PR firm in Austin, you’ve got a lot of company. The Lone Star capital is teeming with tech firms, from scrappy startups to corporate behemoths, on the lookout for an edge in public relations.  As a result, there are a number...
The days of large PR firms are numbered

The days of large PR firms are numbered

When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...