by Kathryn Arnold | Aug 19, 2021 | Tech Startup
New startups have a lot to sort through as they begin their journey to funding and growing their business. As a tech startup, some decisions are inherent to your business idea – such as which type of tech your startup specializes in, like communications or as a...
by Sam Lauron | Jul 14, 2021 | Tech Startup
Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork — and even much of the labor — out of...
by Kathryn Arnold | Jul 7, 2021 | Tech Startup
Moving to Austin from other leading tech markets like San Francisco and New York City is the latest trend for tech startups and major companies alike. It’s a great community for like-minded founders and makers with plenty of arts, culture, and outdoor appeal and none...
by Sam Lauron | Jun 21, 2021 | PR Tips, Tech Startup
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
by Kathryn Arnold | Jun 10, 2021 | Event PR, Tech Startup
If you don’t know, now you know: in-person events are back. As vaccination rates increase and Covid-19 infection rates decline, Americans and their businesses are ready to party like it’s 2019. If your startup is thinking of taking the jump back into in-person events...
by swyft | Feb 23, 2021 | Tech Startup
With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An overhaul...
