by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a... 
by Dave Manzer | Dec 11, 2017 | Marketing Strategy, Tech Startup
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin... by Dave Manzer | Mar 8, 2017 | Miscellaneous, Startup, Tech Startup
It’s high time Austin had its own crowdsourced map of its diverse startup ecosystem. That’s why we are launching Startup over Coffee today. Why now? Over the past decade it’s hard to argue that any other metro area in the country has risen in the ranks of most every... by Jo Detavernier | Jan 4, 2017 | Tech Startup
Belgium might be a small country, but it has a vibrant startup community with some pretty large ambitions. In cities such as Ghent and Antwerp, fresh talent is working on building companies which have the potential to disrupt entire industries. Here are 10 Belgian... by Dave Manzer | Feb 29, 2016 | Tech Startup
If there is one thing that is a lynchpin for success in an early stage company it is human capital. In the early days of the life cycle of a startup tech company, a multitude of decisions must be made. What features should the product or app have? What distribution...