The Tech Startup’s Guide to PR

The Tech Startup’s Guide to PR

Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition.  While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
Top Awards for Tech Companies

Top Awards for Tech Companies

If you are a small, mid-sized or even large tech company, receiving a highly sought-after award  will boost your company’s credibility among investors, attract top talent, and help you stand out above the competition.  Plus, many publications that offer these awards...
Hardest lessons in startup PR

Hardest lessons in startup PR

Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you.  You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...