The foundation of an SEO strategy should include PR

The foundation of an SEO strategy should include PR

To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...
How to create a PR campaign action plan in 2021

How to create a PR campaign action plan in 2021

With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead.  But in order to land media placements, which effectively...
How to manage your tech PR agency

How to manage your tech PR agency

When you initially hired a tech PR agency for your startup, it’s likely that you imagined sending them off to pitch the media and waiting for them to report back with the coverage they secured. But there’s much more that goes into working with and, more importantly,...
How to onboard a PR firm at your tech startup in 2021

How to onboard a PR firm at your tech startup in 2021

You’ve interviewed several PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation in 2021. ...
How to create a PR plan for 2021

How to create a PR plan for 2021

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2021 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When done...