How to pitch your healthtech startup

How to pitch your healthtech startup

Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups.  For healthtech startups, media coverage is essential in order to build brand trust...
Top PR Tips for IT Channel Partners

Top PR Tips for IT Channel Partners

IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
The Tech Startup’s Guide to PR

The Tech Startup’s Guide to PR

Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition.  While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...