Pros and cons of using an RFP to find a new PR firm

Pros and cons of using an RFP to find a new PR firm

If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...
What VCs should know about startup PR

What VCs should know about startup PR

As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
Hardest lessons in startup PR

Hardest lessons in startup PR

Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you.  You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...
Five ways to avoid a PR summer slump

Five ways to avoid a PR summer slump

While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up.   The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go stale...