Digital resources to make you think.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy. 


B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

How much media coverage to expect when you hire a tech PR firm

How much media coverage to expect when you hire a tech PR firm

It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them.  Indeed, I would say that the notion of even having to hire a tech PR firm and work hard to...

The most popular tech startup PR campaigns

The most popular tech startup PR campaigns

Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world.  That...

Top Global Kubernetes Events in 2020

Top Global Kubernetes Events in 2020

Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries.  Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be learned...

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