Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.


Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

Person typing on laptop computer

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

How to Create an ESG Communication Strategy for Your Startup

How to Create an ESG Communication Strategy for Your Startup

As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard for...

Why Your Tech Startup Needs PR

Why Your Tech Startup Needs PR

Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork -- and even much of the labor -- out of selling to end...

How to Communicate your Tech Startup’s Move to Austin

How to Communicate your Tech Startup’s Move to Austin

Moving to Austin from other leading tech markets like San Francisco and New York City is the latest trend for tech startups and major companies alike. It’s a great community for like-minded founders and makers with plenty of arts, culture, and outdoor appeal and none...

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