Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.

Guides

Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

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Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

7 mistakes to avoid when searching for a tech PR agency

7 mistakes to avoid when searching for a tech PR agency

At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the vetting...

6 Benefits of Hiring  a Tech PR Agency in Austin

6 Benefits of Hiring a Tech PR Agency in Austin

Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can greatly...

6 ways to pursue startup tech PR during a downturn in VC funding

6 ways to pursue startup tech PR during a downturn in VC funding

There’s no question that the startup tech industry, with the notable exception of AI, has fallen on hard times for well over a year now.  According to Crunchbase, July 2023 saw the second-lowest level of VC funding since the startup tech reset started early last year....

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