Digital resources to make you great.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
DevOps PR Strategy
A Practical PR Guide for DevOps Marketing Professionals
Swyft Tech PR Guide
Learn how PR plays an important role in a Tech Startup’s marketing strategy.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
The Tech Startup’s Guide to PR
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
What is thought leadership for DevOps startups?
Whether partnering with a tech PR agency or kickstarting your PR efforts internally, creating a PR strategy will enable your DevOps startup to plan the needed steps toward success. A lot goes into the making of a PR strategy planning, especially for news announcements...
30 reasons why your tech startup should blog weekly
Let me reiterate the title, tech startups should blog. All of them. And often. To not do so is to risk becoming irrelevant, to get left behind, to fail to properly launch. Blogs date back to the late 1990s, getting their start as personal online journals and...
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