Digital resources to make you great.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
Swyft Tech PR Guide
Learn how PR plays an important role in a Tech Startup’s marketing strategy.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
What makes your tech startup newsworthy?
The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand. From a big-picture view, marketing is...
How to stretch your PR dollar in a down tech economy
Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy (AI...
7 mistakes to avoid when searching for a tech PR agency
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the vetting...
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