Digital resources to make you think.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
Swyft Opinion: It’s time for B2B Tech Marketing to Sell to Millennials
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981, and...
10 Best B2B Lead Generation Strategies for 2019 and Beyond
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take...
11 Things B2B Tech Marketers Should Know
Swyft has been helping B2B tech companies of all kinds and sizes with marketing for nearly a decade in Austin, and nearly five years in Houston and Denver. That doesn’t include what our individual marketing professionals have done prior to joining Swyft. In other...
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