Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.

Guides

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

8 career tips for PR and marketing seniors during the coronavirus

8 career tips for PR and marketing seniors during the coronavirus

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. Nearly 4 million students are set to graduate this year in spring 2020. That leaves many anxious...

Economic impact of coronavirus: live events in the coronavirus era

Economic impact of coronavirus: live events in the coronavirus era

The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has...

Tips on how to pitch your business during the coronavirus pandemic

Tips on how to pitch your business during the coronavirus pandemic

There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles.  As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and...

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