Digital resources to make you think.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. While our guides are deep dives into specific topics of interest, the blog is more evanascent and driven by hot topics, trends and the occasional random musing. We hope you enjoy your read!
Guides
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
OUR INNER WORKINGS
Manzer Communications has a new name: Swyft
Why Swyft, why now? The reason is simple. Since our founding seven years ago, we have significantly grown our services and evolved as an agency. We believe that the name Swyft better represents the values, work ethic and brand aspirations we have for our B2B...
Four ways to salvage your brand after a data breach
A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what...
Trade show booth design: observations from three continents
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and has...
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