Digital resources to make you great.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
Swyft Tech PR Guide
Learn how PR plays an important role in a Tech Startup’s marketing strategy.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
7 mistakes to avoid when searching for a tech PR agency
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the vetting...
6 Benefits of Hiring a Tech PR Agency in Austin
Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can greatly...
6 ways to pursue startup tech PR during a downturn in VC funding
There’s no question that the startup tech industry, with the notable exception of AI, has fallen on hard times for well over a year now. According to Crunchbase, July 2023 saw the second-lowest level of VC funding since the startup tech reset started early last year....
Looking to propel your growth?
GO BEYOND THE STATUS QUO
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has normal.