Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.

Guides

Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

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Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

How to improve the performance of your blog

How to improve the performance of your blog

For startups, your blog is your biggest inbound marketing tool and traffic magnet. It needs to be optimized and provide content that your target audience wants to read, or you're missing opportunities to convert visitors and leads into customers.  If you want to get...

How to Hack the News Cycle Using Social Media

How to Hack the News Cycle Using Social Media

The ability to know how to hack the news cycle using social media has become an effective media outreach tactic for many tech PR agencies and even marketing professionals working in startups.  With the help of social media channels like LinkedIn and Twitter, companies...

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