Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.


Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

Person typing on laptop computer

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

How to pitch your healthtech startup

How to pitch your healthtech startup

Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups.  For healthtech startups, media coverage is essential in order to build brand trust...

How GA4 can help tech startups take charge of their data

How GA4 can help tech startups take charge of their data

With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An overhaul...

How to turn your startup’s blog into powerful visual content

How to turn your startup’s blog into powerful visual content

If your startup has a blog, odds are you’re already putting a solid effort into establishing your company as an industry thought leader to drive website traffic, fuel social engagement and boost SEO results. In an age where convenience is key, however, your text-heavy...

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