Digital resources to make you think.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
How to use Google Analytics to Check if Your B2B Tech Marketing is Working
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are coming...
What are you missing by not using a PR firm?
Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss by...
9 Ways Your PR Firm can Help with B2B Demand Generation
Many B2B tech marketers think that public relations exist in its own dimension of time and space, like some parallel marketing universe. It helps with brand awareness and reputation management but little else. But they often fail to see the value of PR in terms of how...
Looking to propel your growth?