Digital resources to make you think.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
OUR INNER WORKINGS
First PR Alliance Holds 2nd Annual Agency Partner Meeting in Paris
Nearly three years ago, Swyft led the formation of an international network of communications agencies designed to help B2B companies accelerate global growth without having to spend a small fortune on large, cumbersome, and often bureaucratic multinational agencies....
5 Ways to Turn your Website into a Lead Generation Machine
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...
Top 5 Reasons Your Website is Underperforming at Generating Leads
If investments in online paid search, advertising campaigns, and search engine optimization aren’t yielding the right lead generation results, it might be time to take a closer look at how well your website is performing at moving visitors through the sales funnel....
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