Digital resources to make you great.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
How to onboard a PR firm at your tech startup in 2021
You’ve interviewed several PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation in 2021. ...
How to use LinkedIn to support your startup’s funding announcement
A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
How to create a PR plan for 2021
Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2021 in order to win valuable media coverage and drive brand awareness across key audiences. There are several key elements that go into a measurable PR strategy. When done...
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