Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.

Guides

Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

Person typing on laptop computer

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

How to create a 2023 PR plan for your B2B tech startup

How to create a 2023 PR plan for your B2B tech startup

It's already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you're like many early stage startups, it's never a given. With the holidays in the rear view mirror, it’s still not too late to figure out how to get more results...

Chicken or the egg? PR for startups

Chicken or the egg? PR for startups

What befuddles (and bedevils) founders and marketing leaders of tech startups is how to get their company featured in the news. It’s non unlike the old adage: which comes first, the chicken or the egg?  To get a better handle on PR for startups, it helps to be honest...

Looking to propel your growth?