Digital resources to make you great.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.

Guides

Swyft Tech PR Guide

Learn how PR plays an important role in a Tech Startup’s marketing strategy.

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Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

Thought Leadership for Startup Founders

Thought Leadership for Startup Founders

In an increasingly competitive and dynamic startup landscape, success and achievement extend beyond delivering high-quality products and services. Startups interested in disrupting and dominating the market need to embrace thought leadership, where the ability to...

What makes your tech startup newsworthy?

What makes your tech startup newsworthy?

The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand.  From a big-picture view, marketing is...

How to stretch your PR dollar in a down tech economy

How to stretch your PR dollar in a down tech economy

Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy (AI...

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