Digital resources to make you think.

We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy. 

Guides

B2B Trade Show Guide

Use this handy guide to hit the ball out of the park when planning for your next trade show.

Why B2B SaaS CEOs Struggle with PR and Marketing

We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.

Writing the American Marketing and PR Playbook: Tips for European Tech Companies

Learn how to navigate the American market with this playbook dedicated to American marketing and PR.

Email Marketing

Learn the essentials of email marketing to drive more leads and close more sales.

Tackling your Social Media Strategy

Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.

Writing the Crisis Communication Manual

Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.

Swyft Insights

Top 5 mistakes companies make with trade show PR

Top 5 mistakes companies make with trade show PR

Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they frequently...

Top Healthcare Technology Conferences in 2020

Top Healthcare Technology Conferences in 2020

The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take...

The WeWork IPO failure was also a PR failure

The WeWork IPO failure was also a PR failure

Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a...

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