Digital resources to make you great.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
Swyft Tech PR Guide
Learn how PR plays an important role in a Tech Startup’s marketing strategy.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
Chicken or the egg? PR for startups
What befuddles (and bedevils) founders and marketing leaders of tech startups is how to get their company featured in the news. It’s non unlike the old adage: which comes first, the chicken or the egg? To get a better handle on PR for startups, it helps to be honest...
10 tips to help international tech startups win media coverage at U.S. trade shows
According to a Bloomberg article written in April this year, trade shows are recovering from the pandemic. In the U.S., trade show attendance was up 55% compared to 2020. Is this a reason for celebration? Yes! But only to a point. While it's true that attendance is...
What tech slowdowns mean for your tech startup’s PR strategy
The signs of a tech slowdown are all over the news. Crunchbase reported that global VC funding fell 53% year-over-year in Q3 and 33% quarter-over-quarter. That's a massive drop eerily reminiscent of the dot-com bust. TechCrunch recently published an article about what...
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