Digital resources to make you think.
We like to jot down our learnings from time to time to share them with our clients, prospects and website visitors. It’s a way to demonstrate our knowledge on trends we are observing in marketing and PR. We hope you enjoy your read and can use these to develop your PR and marketing strategy.
Guides
B2B Trade Show Guide
Use this handy guide to hit the ball out of the park when planning for your next trade show.
Why B2B SaaS CEOs Struggle with PR and Marketing
We discuss common reasons B2B software CEOs struggle with PR and marketing and how this issue can be fixed.
Writing the American Marketing and PR Playbook: Tips for European Tech Companies
Learn how to navigate the American market with this playbook dedicated to American marketing and PR.
Email Marketing
Learn the essentials of email marketing to drive more leads and close more sales.
Tackling your Social Media Strategy
Our guide provides data and insights into social media in 2018 and how to develop a winning social media campaign.
Writing the Crisis Communication Manual
Communications professionals who want to perform efficiently in a crisis need to be able to rely on a well-rehearsed crisis communications manual.
Swyft Insights
5 Reasons Why It’s Good That Some PR Campaigns Fail
I’m sure it comes as no shock that not every tech PR campaign is destined to be a success. Indeed, it’s not a stretch to say that some PR engagements never fully realize the potential that some clients (and their PR partners) may share. The result is often...
What is Marketing Automation?
As an integrated PR and marketing agency working with B2B tech companies, we have had our share of ‘what is marketing automation’ questions. The simple answer is that it’s a comprehensive term that can be used to describe many elements of a modern digital marketing...
Top global AI events in 2020
At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What follows...
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