Looking to grow your B2B tech brand?
We are an integrated PR and digital marketing agency helping B2B tech companies accelerate growth. Our consultants combine creativity, tech industry experience and best practices to help you disrupt the status quo and achieve amazing results.
WHAT WE CAN DO FOR YOU
Based in Austin, Texas, with a global reach, Swyft has a passion for PR and marketing. We constantly challenge the status quo and apply creativity and cutting-edge analytical tools in equal measure to help our clients blow past their goals.
Swyft specializes in helping B2B tech companies from startup to enterprise grow their brand awareness against entrenched competitors. In a world dominated by a few tech giants, we develop ROI-driven strategies that not only help win greater customer mind share but also more market share.
Whether you need content built for an account-based marketing strategy or PR campaign supporting a product launch, our consultants will capture your brand’s story to create engaging content that connects with your audience no matter where they are in the customer journey. We blur the lines between PR and digital marketing, developing a fully integrated brand communications narrative leveraging earned, owned, shared, and paid media. This approach allows us to manage your brand’s reputation all the while boosting leads for your sales team to close.
Whether it’s the creation of integrated digital and email marketing campaigns using marketing automation such as Pardot or HubSpot, pitching your latest news to the media, or the development of a new website, Swyft is your go-to PR and marketing firm for growing your B2B tech company.
Public Relations
Your brand has a story to tell, Swyft is here to tell it for you. Our public relations team takes an agile and comprehensive approach to put you front and center with the media.
Web Design
Your website is a lot of times the first impression people have of you — make it count. Our web design team builds custom, tailored sites fit for your digital strategy.
Inbound Marketing
Informed consumers are the ones who make decisions. Our integrated marketing techniques sharpen your content, emails, and conversion strategy to help you close more leads.
Marketing Automation
A marketing and sales strategy needs the proper tools to support it - like marketing automation. Swyft specializes in supporting platforms like HubSpot and Pardot.
Trade Show PR
Trade shows are a common way B2B companies showcase themselves. Let Swyft help you gain media attention at your next conference.
Content Creation
Content remains king and it's what Swyft knows. We write compelling press releases, blogs, case studies, articles, and more to get your brand noticed.
HOW WE HELPED
Our team of PR and digital marketing experts came together to help these B2B tech companies exceed their goals and grow market share. Our team’s expertise in integrated B2B marketing communications provides industry experience in vertical markets including healthcare tech, cyber-security, IoT, Cloud services, SaaS, FinTech, and more.
OUR PARTNERS
Swyft is proud to have partnerships with world-class innovators in technology, marketing, and PR.
INSIGHTS AND OBSERVATIONS
Gain valuable PR & digital marketing insight with thoughtful articles, white papers, and friendly tips for B2B Marketers.
How to use Google Analytics to Check if Your B2B Tech Marketing is Working
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are coming...
What are you missing by not using a PR firm?
Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss by...
9 Ways Your PR Firm can Help with B2B Demand Generation
Many B2B tech marketers think that public relations exist in its own dimension of time and space, like some parallel marketing universe. It helps with brand awareness and reputation management but little else. But they often fail to see the value of PR in terms of how...
Looking to propel your growth?