Looking to grow your B2B tech brand?
We are an integrated PR and marketing agency helping B2B tech companies accelerate growth. Our consultants combine creativity, tech industry experience and best practices to help you disrupt the status quo and achieve amazing results.
WHAT WE CAN DO FOR YOU
Based in Austin, Texas, with a global reach, Swyft has a passion for PR and marketing. We constantly challenge the status quo and apply creativity and cutting-edge analytical tools in equal measure to help our clients blow past their goals.
Swyft specializes in helping small and mid-size B2B tech companies grow their brand awareness against entrenched competitors. In a world dominated by tech giants, we develop ROI-driven strategies that not only help win greater customer mind share but also more market share.
Our consultants will capture your brand’s story to create engaging content that connects with your audience no matter where they are in the buyer’s journey. We blur the lines between PR and digital marketing, developing a fully integrated brand communications narrative leveraging earned, owned, and paid media. This approach allows us to manage your brand’s reputation all the while boosting leads for your sales team.
Whether it’s the creation of integrated digital and email marketing campaigns using marketing automation such as Pardot or HubSpot, pitching your latest news to the media, or the development of a new website, Swyft is your go-to PR and marketing firm for growing your B2B tech company.
Public Relations
Your brand has a story to tell, Swyft is here to tell it for you. Our public relations team takes an agile and comprehensive approach to put you front and center with the media.
Web Design
Your website is a lot of times the first impression people have of you — make it count. Our web design team builds custom, tailored sites fit for your digital strategy.
Inbound Marketing
Informed consumers are the ones who make decisions. Our integrated marketing techniques sharpen your content, emails, and conversion strategy to help you close more leads.
Lead Management
Once you've captured a lead, what do you do with it? If you don't know the answer, our digital marketing team can work with you to comprise a strategy designed to nurture and convert leads.
Trade Show PR
Trade shows are a common way B2B companies showcase themselves. Let Swyft help you gain media attention at your next conference.
Content Creation
Content remains king and it's what Swyft knows. We write compelling press releases, blogs, case studies, articles, and more to get your brand noticed.
HOW WE HELPED
Our team of PR and digital marketing experts came together to help these B2B tech companies exceed their goals and grow market share. Our team’s expertise in integrated B2B marketing communications provides industry experience in vertical markets including healthcare tech, cyber-security, IoT, Cloud services, SaaS, FinTech, and more.
INSIGHTS AND OBSERVATIONS
Gain valuable PR & digital marketing insight with thoughtful articles, white papers, and friendly tips.
Analyze this! Five Key Parts of Professional Analyst Relations Strategy
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders. Neil...
10 Tips for Successful Healthtech Media Coverage at HIMSS
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...
How to Plan for a Trade Show Media Campaign
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners. One...
Looking to propel your growth?