Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them. Indeed, I would say that the notion of even having to hire a tech PR firm and work hard...Read More
Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world. ...Read More
Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries. Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be...Read More
Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...Read More
Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now. Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...Read More
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they...Read More
The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take...Read More
Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a...Read More
Marketing automation software may not be the most expensive software investment a B2B company makes, but pound for pound it may have the greatest potential for ROI of just about any software it does purchase. Why is that? Because marketing automation software is...Read More
I’m sure it comes as no shock that not every tech PR campaign is destined to be a success. Indeed, it’s not a stretch to say that some PR engagements never fully realize the potential that some clients (and their PR partners) may share. The result is often...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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