Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they...Read More
The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take...Read More
Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a...Read More
Marketing automation software may not be the most expensive software investment a B2B company makes, but pound for pound it may have the greatest potential for ROI of just about any software it does purchase. Why is that? Because marketing automation software is...Read More
I’m sure it comes as no shock that not every tech PR campaign is destined to be a success. Indeed, it’s not a stretch to say that some PR engagements never fully realize the potential that some clients (and their PR partners) may share. The result is often...Read More
As an integrated PR and marketing agency working with B2B tech companies, we have had our share of ‘what is marketing automation’ questions. The simple answer is that it’s a comprehensive term that can be used to describe many elements of a modern digital marketing...Read More
At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What...Read More
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are...Read More
Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss...Read More
Many B2B tech marketers think that public relations exist in its own dimension of time and space, like some parallel marketing universe. It helps with brand awareness and reputation management but little else. But they often fail to see the value of PR in terms of...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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