Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981,...Read More
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take...Read More
Swyft has been helping B2B tech companies of all kinds and sizes with marketing for nearly a decade in Austin, and nearly five years in Houston and Denver. That doesn’t include what our individual marketing professionals have done prior to joining Swyft. In other...Read More
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is...Read More
Digital security is becoming a more important issue for small and mid-sized businesses relying upon WordPress websites. Why? A 2018 report on data breaches by Verizon found that 58% of all cyberattacks target small businesses. With Wordpress running 30% of 1.65...Read More
There has always been a lot of debate surrounding the measurability of PR -- its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...Read More
Since joining the WPEngine Agency Partner program, Swyft has had access to quite a lot of new information from the world’s leading WordPress hosting platform, particularly on helping our clients grow further, faster. We were invited to attend the WPEngine Digital...Read More
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a...Read More
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders....Read More
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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