swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

PR Tips

Last minute PR tips for HIMSS

With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy...

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HIMSS PR Strategy
PR Tips

How to measure PR using Google Analytics

You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the...

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How to measure PR using Google Analytics
Trade Show

Top Global Kubernetes Events in 2020

Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries.  Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be...

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genetec trade show
PR Tips

How to build a PR plan for 2020

Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...

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How to build a PR plan for 2020
Trade Show

Top Cloud Technology Events

Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now.  Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...

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Top Cloud Technology Events

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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