swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How to stretch your PR dollar in a down tech economy
Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy...
7 mistakes to avoid when searching for a tech PR agency
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the...
6 Benefits of hiring a tech PR agency in Austin
Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can...
Gabriel Hyde | Sep 6, 2023 | 6 min read
6 ways to pursue startup tech PR during a downturn in VC funding
There’s no question that the startup tech industry, with the notable exception of AI, has fallen on hard times for well over a year now. According to Crunchbase, July 2023 saw the second-lowest level of VC funding since the startup tech reset started early last...
Gabriel Hyde | Aug 22, 2023 | 5 min read
How to create a 2023 PR plan for your B2B tech startup
It's already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you're like many early stage startups, it's never a given. With the holidays in the rearview mirror, it’s still not too late to figure out how to get more results...
swyft | Jan 12, 2023 | 5 min read
Chicken or the egg? PR for startups
What befuddles founders and marketing leaders of tech startups is how to get their company featured in the news. It’s not unlike the old adage: which comes first, the chicken or the egg? To get a better handle on PR for startups, it helps to be honest and admit...
swyft | Nov 17, 2022 | 5 min read
10 tips to help international tech startups win media coverage at U.S. trade shows
According to a Bloomberg article written in April this year, trade shows are recovering from the pandemic. In the U.S., trade show attendance was up 55% compared to 2020. Is this a reason for celebration? Yes! But only to a point. While it's true that attendance...
swyft | Nov 14, 2022 | 6 min read
What tech slowdowns mean for your tech startup’s PR strategy
The signs of a tech slowdown are all over the news. Crunchbase reported that global VC funding fell 53% year-over-year in Q3 and 33% quarter-over-quarter. That's a massive drop eerily reminiscent of the dot-com bust. In another article from Crunchbase, tech layoffs...
swyft | Nov 5, 2022 | 4 min read
The Do’s and Don’ts of pitching the media
Seeing your startup's name in the media is uniquely rewarding, especially after all the hard work you've put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time, consistency,...
swyft | Oct 25, 2022 | 5 min read
6 tips to make your startup website media-friendly
For early-stage tech startups, having a high-performing website is essential to growing your business. However, what's less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and source...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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