swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Trade Show

Top global AI events in 2020

At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What...

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Top global AI events in 2020
PR Tips

What are you missing by not using a PR firm?

Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss...

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What are you missing by not using a PR firm?

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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