swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Marketing Strategy

What is thought leadership?

For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head.  Yet there are a multitude of benefits to thought leadership. Done well, thought...

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What is thought leadership?
PR Tips

Why tech startups should still do PR during COVID-19

Even if you’re among the lucky few who haven’t taken a direct hit from the COVID-19 recession, you’re likely tightening your belt in anticipation of tough times ahead. When you’re making decisions about what to cut, you’ll likely be tempted to ax PR. In most cases,...

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Tech startup PR

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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