swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Your startup can create a winning PR plan with these tips

Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, PR strategies are a valuable - but often overlooked - asset.  PR helps startups cultivate market dominance...

Two people discuss PR strategies at a table.

The Metaverse is a New Reality for Startup PR & Marketing

New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend...

A person wearing VR goggles interacts with the Metaverse.

How to create a PR plan for 2022

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When...

Ten things to be thankful for as a startup in Texas

Texas is a great place to build a startup. Founders from companies at all stages of funding are flocking to the Lone Star State to build their companies, network with other founders and take advantage of the state’s many incentives and programs for innovative work....

When to Hire a CMO for Your Startup

Growing startups are often on the hunt for the best and most effective way to grow their team. This especially applies to the search for quality executives to make up a C-suite team. Tech founders who have specialities in engineering or product development may...

hiring CMO startup

How to improve the performance of your blog

For startups, your blog is your biggest inbound marketing tool and traffic magnet. It needs to be optimized and provide content that your target audience wants to read, or you're missing opportunities to convert visitors and leads into customers.  If you want to...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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