Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are...Read More
Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss...Read More
Many B2B tech marketers think that public relations exist in its own dimension of time and space, like some parallel marketing universe. It helps with brand awareness and reputation management but little else. But they often fail to see the value of PR in terms of...Read More
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981,...Read More
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take...Read More
Swyft has been helping B2B tech companies of all kinds and sizes with marketing for nearly a decade in Austin, and nearly five years in Houston and Denver. That doesn’t include what our individual marketing professionals have done prior to joining Swyft. In other...Read More
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is...Read More
Digital security is becoming a more important issue for small and mid-sized businesses relying upon WordPress websites. Why? A 2018 report on data breaches by Verizon found that 58% of all cyberattacks target small businesses. With Wordpress running 30% of 1.65...Read More
There has always been a lot of debate surrounding the measurability of PR -- its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...Read More
Since joining the WPEngine Agency Partner program, Swyft has had access to quite a lot of new information from the world’s leading WordPress hosting platform, particularly on helping our clients grow further, faster. We were invited to attend the WPEngine Digital...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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