Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
There’s no use sugar-coating it: COVID-19 will make it much harder for a lot of startups to survive. Even as the world begins to emerge from lockdown, the economy is likely to be sluggish in the months to come, even if we’re fortunate enough to escape another...Read More
For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head. Yet there are a multitude of benefits to thought leadership. Done well, thought...Read More
The arrival of COVID-19 has turned the world of PR and marketing upside down. Last year, a survey conducted by Gartner found that 61% of CMOs expected their marketing budgets to increase in 2020. When they were asked again in April of this year, 65% said they were...Read More
If you’ve ever participated in a group brainstorming session, then you know that there are few workplace activities as engaging or interactive. The creative energy of a brainstorming session is palpable; participants are eagerly jumping up to the whiteboard to...Read More
Even if you’re among the lucky few who haven’t taken a direct hit from the COVID-19 recession, you’re likely tightening your belt in anticipation of tough times ahead. When you’re making decisions about what to cut, you’ll likely be tempted to ax PR. In most cases,...Read More
As we approach the end of the second month of our new coronavirus-driven reality, it’s crucial for companies to review their communication strategy if they haven’t already. During times of uncertainty, the right messaging can have a major impact on how your company...Read More
Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...Read More
Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. Nearly 4 million students are set to graduate this year in spring 2020. That leaves many anxious...Read More
The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has...Read More
There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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