Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
You have undoubtedly seen customer experience strategy mentioned in multiple media outlets over the past couple of years. It seems like every marketing expert under the sun has weighed in on the topic in Forbes. Other news outlets like CMSwire have devoted well...Read More
How to respond to negative reviews on Glassdoor is becoming an imperative for many companies. What may have been an issue impacting large enterprises with tens of thousands of employees is now something many startups and SMB tech companies have to address. Much...Read More
With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy...Read More
You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the...Read More
It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them. Indeed, I would say that the notion of even having to hire a tech PR firm and work hard...Read More
Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world. ...Read More
Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries. Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be...Read More
Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...Read More
Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now. Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...Read More
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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