by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Mar 11, 2021 | PR Tips, Startup
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
by Sam Lauron | Feb 24, 2021 | PR Tips
Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups. For healthtech startups, media coverage is essential in order to build brand trust...
by Sam Lauron | Feb 3, 2021 | PR Tips
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
by Sam Lauron | Jan 6, 2021 | PR Tips
With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead. But in order to land media placements, which effectively...
by Mary Jenkins | Nov 16, 2020 | PR Tips, Tech Startup
A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
