How to create a PR campaign action plan in 2021

How to create a PR campaign action plan in 2021

With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead.  But in order to land media placements, which effectively...
How to create a PR plan for 2021

How to create a PR plan for 2021

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2021 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When done...
Pros and cons of using an RFP to find a new PR firm

Pros and cons of using an RFP to find a new PR firm

If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...