How to create a PR plan for 2022

How to create a PR plan for 2022

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When done...
What your startup is missing by not doing PR

What your startup is missing by not doing PR

For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...