by Mary Jenkins | Aug 12, 2020 | PR Tips
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your... 
by swyft | Aug 5, 2020 | PR Tips
Advances in technology continue to change the playing field for PR professionals. Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one... 
by Mary Jenkins | Jul 29, 2020 | PR Tips, Tech Startup
While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the... 
by swyft | Jul 22, 2020 | PR Tips
Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the... 
by swyft | Jul 6, 2020 | PR Tips
Even as some state governments have ended coronavirus lockdowns, it will likely be a long time before things return to “normal.” Stores, restaurants and bars may be open once again, but many are choosing to stay away. Consumer spending has begun to rebound after being... 
by Dave Manzer | Jun 15, 2020 | PR Tips
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations, continue...