How to tighten your PR budget during coronavirus

How to tighten your PR budget during coronavirus

COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing.  While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
The best tools for PR professionals

The best tools for PR professionals

Advances in technology continue to change the playing field for PR professionals.  Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...
Healthcare Tech Editors Explain How to Pitch Them

Healthcare Tech Editors Explain How to Pitch Them

Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the...
Why outsourcing PR during COVID makes sense

Why outsourcing PR during COVID makes sense

Even as some state governments have ended coronavirus lockdowns, it will likely be a long time before things return to “normal.” Stores, restaurants and bars may be open once again, but many are choosing to stay away. Consumer spending has begun to rebound after being...