by Mary Jenkins | Oct 20, 2020 | PR Tips
In today’s competitive marketplace your tech startup’s communications strategy needs to tackle marketing and public relations simultaneously. Despite the common notion that PR and marketing are one in the same, the reality is that both are very different in their... 
by Sam Lauron | Aug 27, 2020 | PR Tips
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities... 
by Sam Lauron | Aug 25, 2020 | PR Tips, Startup
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of... 
by Mary Jenkins | Aug 12, 2020 | PR Tips
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your... 
by swyft | Aug 5, 2020 | PR Tips
Advances in technology continue to change the playing field for PR professionals. Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one... 
by Mary Jenkins | Jul 29, 2020 | PR Tips, Tech Startup
While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the...