by Sarah Pendley | Mar 17, 2020 | PR Tips
The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has... 
by Dave Manzer | Mar 13, 2020 | PR Tips
There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and... 
by Dave Manzer | Feb 26, 2020 | PR Tips
You have undoubtedly seen customer experience strategy mentioned in multiple media outlets over the past couple of years. It seems like every marketing expert under the sun has weighed in on the topic in Forbes. Other news outlets like CMSwire have devoted well over a... 
by Dave Manzer | Feb 11, 2020 | PR Tips
How to respond to negative reviews on Glassdoor is becoming an imperative for many companies. What may have been an issue impacting large enterprises with tens of thousands of employees is now something many startups and SMB tech companies have to address. Much like... 
by swyft | Feb 4, 2020 | PR Tips
With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy for... 
by Dave Manzer | Jan 28, 2020 | PR Tips
You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the least...