What your startup is missing by not doing PR

What your startup is missing by not doing PR

For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
How to pitch your healthtech startup

How to pitch your healthtech startup

Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups.  For healthtech startups, media coverage is essential in order to build brand trust...
Top PR Tips for IT Channel Partners

Top PR Tips for IT Channel Partners

IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
How to create a PR campaign action plan in 2021

How to create a PR campaign action plan in 2021

With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead.  But in order to land media placements, which effectively...