by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a... 
by Dave Manzer | Jul 2, 2019 | PR Tips
There has always been a lot of debate surrounding the measurability of PR — its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for... 
by Dave Manzer | Jun 25, 2019 | PR Tips
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a means... 
by swyft | Jun 11, 2019 | PR Tips, Trade Show
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring... 
by Jo Detavernier | Jun 6, 2019 | PR Tips, Trade Show
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners. One... 
by Dave Manzer | Apr 23, 2019 | PR Tips
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and European...