Why tech startups should still do PR during COVID-19

Why tech startups should still do PR during COVID-19

Even if you’re among the lucky few who haven’t taken a direct hit from the COVID-19 recession, you’re likely tightening your belt in anticipation of tough times ahead. When you’re making decisions about what to cut, you’ll likely be tempted to ax PR. In most cases,...
4 ways a PR firm can help your company during the coronavirus

4 ways a PR firm can help your company during the coronavirus

As we approach the end of the second month of our new coronavirus-driven reality, it’s crucial for companies to review their communication strategy if they haven’t already. During times of uncertainty, the right messaging can have a major impact on how your company is...
Tips on how to build a COVID-19 PR strategy

Tips on how to build a COVID-19 PR strategy

Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...