Tips for Successful Trade Show Marketing in 2017

One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative, it...

The Dos and Don’ts of a TV Interview

Congratulations! You’ve managed to land a TV interview for your brand.Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re afraid...

New Year’s Resolutions for your PR Strategy

With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...

Email Pitch Subjects That Pack a Punch

Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...

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