How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor is becoming an imperative for many companies. What may have been an issue impacting large enterprises with tens of thousands of employees is now something many startups and SMB tech companies have to address.  Much like...
Last minute PR tips for HIMSS

Last minute PR tips for HIMSS

With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy for...
How to measure PR using Google Analytics

How to measure PR using Google Analytics

You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the least...