Ten Signs You May Need a New Public Relations Agency

Ten Signs You May Need a New Public Relations Agency

There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...
Pros and Cons of Using an RFP to Find a New PR Firm

Pros and Cons of Using an RFP to Find a New PR Firm

If your technology company finds itself in need of the services of a PR firm, whether for the first time or as a replacement of your existing one, you may find it useful to fill out an RFP to manage the process. For those not in the know, an RFP stands for ‘request...
The Advice You Need on How to Create a PR Budget

The Advice You Need on How to Create a PR Budget

The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that puts...