by Dave Manzer | Dec 10, 2019 | PR Tips, Trade Show
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they frequently... 
by Dave Manzer | Dec 4, 2019 | Trade Show
The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take... 
by Dave Manzer | Nov 25, 2019 | PR Agency, PR Tips
Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a... 
by Dave Manzer | Oct 8, 2019 | PR Tips
I’m sure it comes as no shock that not every tech PR campaign is destined to be a success. Indeed, it’s not a stretch to say that some PR engagements never fully realize the potential that some clients (and their PR partners) may share. The result is often... 
by Dave Manzer | Sep 26, 2019 | Trade Show
At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What follows...