by Dave Manzer | May 11, 2021 | PR Agency
Venture capital investors are in a position to wield incredible influence over startups they help fund, especially the lead investor of a capital raise. Clearly they are counted upon for their financial support, which can be considerable. But they are also relied upon...
by Dave Manzer | Apr 21, 2021 | Marketing Strategy
Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...
by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Mar 11, 2021 | PR Tips, Startup
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
by Dave Manzer | Feb 10, 2021 | Content Marketing
If your startup has a blog, odds are you’re already putting a solid effort into establishing your company as an industry thought leader to drive website traffic, fuel social engagement and boost SEO results. In an age where convenience is key, however, your text-heavy...
