by Dave Manzer | Jun 15, 2020 | PR Tips
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations, continue... 
by Dave Manzer | Apr 8, 2020 | PR Tips
Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease... 
by Dave Manzer | Mar 13, 2020 | PR Tips
There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and... 
by Dave Manzer | Feb 26, 2020 | PR Tips
You have undoubtedly seen customer experience strategy mentioned in multiple media outlets over the past couple of years. It seems like every marketing expert under the sun has weighed in on the topic in Forbes. Other news outlets like CMSwire have devoted well over a... 
by Dave Manzer | Feb 11, 2020 | PR Tips
How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing against...