by Dave Manzer | Sep 28, 2022 | PR Tips, Startup PR, Tech Startup
If you find yourself reading this, it may be because you pitched TechCrunch about your startup’s VC fundraising and failed to get the story picked up. Don’t beat yourself up. These days, it’s a pretty tall order to get into TechCrunch. You’re...
by Dave Manzer | Sep 13, 2022 | Marketing Strategy, PR Tips, Startup PR
Does PR help with VC fundraising? It’s the proverbial chicken or the egg conundrum. The short answer is – it’s complicated. Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise....
by Dave Manzer | Mar 16, 2022 | Marketing Strategy
Many challenges loom large for founders of early stage startups, not the least of which is establishing a team, building an MVP, and securing initial funding to launch. At the core of every startup’s success, in addition to an attractive product, is the design...
by Dave Manzer | May 11, 2021 | PR Agency
Venture capital investors are in a position to wield incredible influence over startups they help fund, especially the lead investor of a capital raise. Clearly they are counted upon for their financial support, which can be considerable. But they are also relied upon...
by Dave Manzer | Apr 21, 2021 | Marketing Strategy
Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...
