How PR Impacts the Startup Sales Funnel

How PR Impacts the Startup Sales Funnel

The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute.  What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
Tips on how to build a COVID-19 PR strategy

Tips on how to build a COVID-19 PR strategy

Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...