LEAD MANAGEMENT

Sales Funnel Expertise

 

A sales funnel for B2B tech companies should work like a well-oiled machine. With the right strategy, tools and marketing talent, tech companies can continuously capture new leads and move them down the sales funnel, increasing the likelihood that they will close with each passing day.

Our Lead Management services combine marketing expertise and creative talent to help you nurture and close more leads at a higher rate than ever before.

HOW WE MANAGE YOUR LEADS

Email Marketing

Our Lead Management services will help you move leads steadily down the sales funnel. With precise segmenting based on where contacts are in the buyer’s journey and what kind of buyer personas they represent, we craft emails that drive opt-ins, click-throughs and deeper levels of engagement.

Our marketing experts and copywriters will create email campaigns with eye-catching titles, graphics and call-to-actions. From welcome messages and newsletters to product announcements and new offers, we will keep a steady drip of outbound email to keep you top-of-mind.

Marketing Automation

Many companies struggle to optimize their marketing automation software, allowing leads fall through the cracks and missed revenue growth opportunities.

Our B2B marketing experts have experience supporting most major marketing automation solutions, including HubSpot, Pardot, and Marketo. Our marketing experts will help you deploy landing pages, email campaigns, lead scoring, CRM integration and more. We ensure you get the best results possible from your marketing automation investment.

 

Sales Enablement

With our lead scoring methodology, we will help you identify when a raw lead is ready to become a marketing qualified lead, when an MQL is ready to become a sales qualified lead (SQL), and when your sales team needs to go for the close.

We will design intuitive sales workflows for raw leads to follow as they look to learn more about you. Working with the concepts of Inbound Marketing, we will implement strong call-to-actions using your marketing automation platform to ensure you pull leads toward the bottom of the funnel, arriving at SQLs that the sales team can close.

Measure, Pivot, Grow

A central part of our Lead Management service is driven by data analytics. Fed either by Google Analytics or your preferred marketing automation software, we will measure campaign performance and recommend pivots to messaging, marcom spend and channel mix. 

Inspired by Account-Based Marketing, our integrated approach will put the right message in front of the right audience with the most timely offer to yield the greatest ROI possible on your marcom investment.

HubSpot Certified

We are also a HubSpot Certified Agency experienced at designing lead generation and lead nurturing campaigns that drive measurable results. In addition to converting companies to HubSpot, we can set up lead nurturing workflows and lead scoring to automate the entire sales funnel process and ensure no prospects are lost due to inactivity.

Looking to propel your growth?

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