by Sam Lauron | Jan 27, 2025 | Tech Startup
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
by Jacy Jones | Jan 7, 2024 | PR Tips, Thought Leadership
In an increasingly competitive and dynamic startup landscape, success and achievement extend beyond delivering high-quality products and services. Startups interested in disrupting and dominating the market need to embrace thought leadership, where the ability to...
by swyft | Oct 25, 2022 | Miscellaneous, PR Tips, Startup PR
Seeing your startup’s name in the media is uniquely rewarding, especially after all the hard work you’ve put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time,...
by Dave Manzer | Oct 11, 2022 | Miscellaneous, PR Tips, Startup PR
For early-stage tech startups, having a high-performing website is essential to a strong startup PR strategy. However, what’s less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and...
by Kathryn Arnold | Nov 4, 2021 | Communication Strategy
“When we come into contact with life-threatening events, we tend to reflect on death and consider whether we are happy with our lives or whether we would like to make changes to them. The pandemic forced [people] to take stock of their lives and gave them the...
