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What tech slowdowns mean for your tech startup’s PR strategy

What tech slowdowns mean for your tech startup’s PR strategy

by swyft | Nov 5, 2022 | PR Tips, Startup PR, Tech Startup

The signs of a tech slowdown are all over the news. Crunchbase reported that global VC funding fell 53% year-over-year in Q3 and 33% quarter-over-quarter. That’s a massive drop eerily reminiscent of the dot-com bust. TechCrunch recently published...
The Do’s and Don’ts of pitching the media

The Do’s and Don’ts of pitching the media

by swyft | Oct 25, 2022 | Miscellaneous, PR Tips, Startup PR

Seeing your startup’s name in the media is uniquely rewarding, especially after all the hard work you’ve put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time,...
6 tips to make your startup website media-friendly

6 tips to make your startup website media-friendly

by Dave Manzer | Oct 11, 2022 | Miscellaneous, PR Tips, Startup PR

For early-stage tech startups, having a high-performing website is essential to growing your business. However, what’s less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and source...
7 reasons your startup funding announcement didn’t make TechCrunch

7 reasons your startup funding announcement didn’t make TechCrunch

by swyft | Sep 28, 2022 | PR Tips, Startup PR, Tech Startup

If you find yourself reading this, it may be because you pitched TechCrunch about your startup’s VC fundraising and failed to get the story picked up. Don’t beat yourself up. These days, it’s a pretty tall order to get into TechCrunch. You’re...
4 Ways PR can help with startup VC fundraising

4 Ways PR can help with startup VC fundraising

by Dave Manzer | Sep 13, 2022 | Marketing Strategy, PR Tips, Startup PR

Does PR help with VC fundraising? It’s the proverbial chicken or the egg conundrum.  The short answer is – it’s complicated.  Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise....
The Metaverse is a New Reality for Startup PR & Marketing

The Metaverse is a New Reality for Startup PR & Marketing

by swyft | Jun 19, 2022 | PR Tips, Startup PR, Tech Startup

New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend to...
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Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
Learn Why
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