The days of large PR firms are numbered

The days of large PR firms are numbered

When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...
Swyft Named a Top PR Firm in Texas

Swyft Named a Top PR Firm in Texas

Here at Swyft, we know that tech startups have it tough trying to manage their reputation skillfully while also growing their company from the ground up. That’s why Swyft focuses 100% on helping startups with their communications and demand generation needs! We’re an...
Top Awards for Tech Companies

Top Awards for Tech Companies

If you are a small, mid-sized or even large tech company, receiving a highly sought-after award  will boost your company’s credibility among investors, attract top talent, and help you stand out above the competition.  Plus, many publications that offer these awards...
The best tools for PR professionals

The best tools for PR professionals

Advances in technology continue to change the playing field for PR professionals.  Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...
Healthcare Tech Editors Explain How to Pitch Them

Healthcare Tech Editors Explain How to Pitch Them

Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the...