by swyft | Jul 1, 2022 | Miscellaneous
Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, PR strategies are a valuable – but often overlooked – asset. PR helps startups cultivate market...
by swyft | Jun 19, 2022 | PR Tips, Startup PR, Tech Startup
New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend to...
by swyft | Feb 23, 2021 | Tech Startup
With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An overhaul...
by swyft | Jan 27, 2021 | PR Agency
If you’re a tech startup looking for a tech PR firm in Austin, you’ve got a lot of company. The Lone Star capital is teeming with tech firms, from scrappy startups to corporate behemoths, on the lookout for an edge in public relations. As a result, there are a number...
by swyft | Dec 4, 2020 | PR Agency
When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...
