Last month, Texas lawmakers passed a bill titled SB 8 which came as one of 666 news laws covering hot-topic issues including voting access and police department funding. SB 8 prompted sweeping media attention, however, as the bill dramatically changed abortion rights...
As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard for...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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