As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard for...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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