swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
The 4 phases of a COVID-19 communications strategy for tech startups
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations,...
Three tech industries where VCs will invest post-COVID-19
There’s no use sugar-coating it: COVID-19 will make it much harder for a lot of startups to survive. Even as the world begins to emerge from lockdown, the economy is likely to be sluggish in the months to come, even if we’re fortunate enough to escape another...
What is thought leadership?
For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head. Yet there are a multitude of benefits to thought leadership. Done well, thought...
Coronavirus is making the case for leaner and more agile PR firms
The arrival of COVID-19 has turned the world of PR and marketing upside down. Last year, a survey conducted by Gartner found that 61% of CMOs expected their marketing budgets to increase in 2020. When they were asked again in April of this year, 65% said they were...
How to run a remote creative brainstorming session during COVID-19
If you’ve ever participated in a group brainstorming session, then you know that there are few workplace activities as engaging or interactive. The creative energy of a brainstorming session is palpable; participants are eagerly jumping up to the whiteboard to...
Why tech startups should still do PR during COVID-19
Even if you’re among the lucky few who haven’t taken a direct hit from the COVID-19 recession, you’re likely tightening your belt in anticipation of tough times ahead. When you’re making decisions about what to cut, you’ll likely be tempted to ax PR. In most cases,...
4 ways a PR firm can help your company during the coronavirus
As we approach the end of the second month of our new coronavirus-driven reality, it’s crucial for companies to review their communication strategy if they haven’t already. During times of uncertainty, the right messaging can have a major impact on how your company...
Tips on how to build a COVID-19 PR strategy
Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...
8 career tips for PR and marketing seniors during the coronavirus
Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. Nearly 4 million students are set to graduate this year in spring 2020. That leaves many anxious...
Economic impact of coronavirus: live events in the coronavirus era
The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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