swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How to write a press release about your startup funding announcement
Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest,...
How social listening can help your startup
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
Mary Jenkins | Sep 22, 2020 | 5 min read
Blogging tools we can’t live without
Blogging is a laborious, tedious, and sometimes frustrating activity for marketing professionals to pursue. That may explain why there are very few companies that do it really well. Despite the challenges, blogging on a regular basis can and does deliver...
Pros and cons of using an RFP to find a new PR firm
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the...
What VCs should know about startup PR
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part...
Top Awards for Tech Companies
If you are a small, mid-sized or even large tech company, receiving a highly sought-after award will boost your company’s credibility among investors, attract top talent, and help you stand out above the competition. Plus, many publications that offer these...
swyft | Aug 17, 2020 | 6 min read
How to tighten your PR budget during coronavirus
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
Mary Jenkins | Aug 12, 2020 | 4 min read
Hardest lessons in startup PR
Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you. You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie...
The best tools for PR professionals
Advances in technology continue to change the playing field for PR professionals. Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...
swyft | Aug 5, 2020 | 8 min read
Top reasons your startup isn’t getting picked up in the media
While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the...
Mary Jenkins | Jul 29, 2020 | 5 min read
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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