swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

The most popular tech startup PR campaigns

Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world. ...

Top tech startup PR campaigns

Top Global Kubernetes Events in 2020

Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries.  Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be...

genetec trade show

How to build a PR plan for 2020

Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...

Top Cloud Technology Events

Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now.  Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...

Top 5 mistakes companies make with trade show PR

Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they...

Top Healthcare Technology Conferences in 2020

The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take...

The WeWork IPO failure was also a PR failure

Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a...

How to Conduct Media Training – Part 2

In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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