swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Healthcare Tech Editors Explain How to Pitch Them
Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the...
Five ways to avoid a PR summer slump
While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up. The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go...
6 Skills You Need to Get Hired at a PR Firm
A career in public relations promises dynamic work full of variety. Chances are, if you like storytelling, connecting with people, and expressing your creative side, this is the perfect profession for you. But just like any profession, there are certain skills...
Why outsourcing PR during COVID makes sense
Even as some state governments have ended coronavirus lockdowns, it will likely be a long time before things return to “normal.” Stores, restaurants and bars may be open once again, but many are choosing to stay away. Consumer spending has begun to rebound after...
What marketing leaders should consider when hiring a PR firm
Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence--and ultimately strengthen the bottom line--there needs to be a healthy...
The 4 phases of a COVID-19 communications strategy for tech startups
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations,...
Three tech industries where VCs will invest post-COVID-19
There’s no use sugar-coating it: COVID-19 will make it much harder for a lot of startups to survive. Even as the world begins to emerge from lockdown, the economy is likely to be sluggish in the months to come, even if we’re fortunate enough to escape another...
What is thought leadership?
For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head. Yet there are a multitude of benefits to thought leadership. Done well, thought...
Coronavirus is making the case for leaner and more agile PR firms
The arrival of COVID-19 has turned the world of PR and marketing upside down. Last year, a survey conducted by Gartner found that 61% of CMOs expected their marketing budgets to increase in 2020. When they were asked again in April of this year, 65% said they were...
How to run a remote creative brainstorming session during COVID-19
If you’ve ever participated in a group brainstorming session, then you know that there are few workplace activities as engaging or interactive. The creative energy of a brainstorming session is palpable; participants are eagerly jumping up to the whiteboard to...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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