How to tighten your PR budget during coronavirus

How to tighten your PR budget during coronavirus

COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing.  While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
What is thought leadership?

What is thought leadership?

For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head.  Yet there are a multitude of benefits to thought leadership. Done well, thought...