swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Chicken or the egg? PR for startups

What befuddles (and bedevils) founders and marketing leaders of tech startups is how to get their company featured in the news. It’s non unlike the old adage: which comes first, the chicken or the egg?  To get a better handle on PR for startups, it helps to be...

Startup staff in need of tech PR strategy

The Do’s and Don’ts of pitching the media

Seeing your startup's name in the media is uniquely rewarding, especially after all the hard work you've put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time, consistency,...

Two people talk over a computer.

6 tips to make your startup website media-friendly

For early-stage tech startups, having a high-performing website is essential to growing your business. However, what's less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and source...

4 Ways PR can help with startup VC fundraising

Does PR help with VC fundraising? It's the proverbial chicken or the egg conundrum.  The short answer is – it's complicated.  Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise. Start small,...

Create a winning tech PR strategy for your startup

Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, tech PR strategy is a valuable - but often overlooked - asset.  PR helps startups cultivate market dominance...

Two people discuss PR strategies at a table.

The Metaverse is a New Reality for Startup PR & Marketing

New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend...

A person wearing VR goggles interacts with the Metaverse.

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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