swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Trade show booth design: observations from three continents
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and...
Talent shortfall? Finding creative advertising talent depends on where you look
If you’re hoping to hire a young, future version of James Cameron to create your next interactive advertising project, you could be sorely disappointed to find out that he’s not interested. And worse, the next two creatives in line are three times as expensive and...
How do GDPR consent rules compare to CAN-SPAM?
May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will...
Jo Detavernier | Dec 26, 2017 | 4 min read
Marketing fundamentals for startups – Part 2: Website and Social Media
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin...
Manzer Communications opens Antwerp office for Belgian tech firms
Over the past two years we have supported several European tech companies with their marketing and media outreach activities in the American market. Materialise (Belgium), Purple WiFi (United Kingdom), Drone Hopper (Spain), the Ministry of Foreign Affairs...
Jo Detavernier | Dec 5, 2017 | 2 min read
Marketing fundamentals for startups – Part 1: Research and Brand
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups -- even well-funded ones -- tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it...
Five insights into measuring marketing ROI
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important?...
Two new members join First PR Alliance
In the last two weeks, two new members have joined First PR Alliance, our international network of independent PR and marketing agencies. Over the past year since its founding, First PR Alliance has grown to 12 member agencies across four continents. Reputation...
How to start a drip marketing campaign at your B2B tech company
Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing...
5 ways to generate more inbound marketing leads
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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