swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
To gate or not to gate content: a balanced view
It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This...
4 questions to ask during the annual crisis comms plan update
Many companies have no crisis communications plan available to help them prepare for and manage their reputations during a crisis. Rather than invest in a crisis comms plan ahead of time, most companies will end up trying to improvise their way out of a crisis....
Jo Detavernier | Jan 25, 2017 | 4 min read
Seven blogging mistakes to avoid
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...
Can PR fight fake news?
Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the...
Jo Detavernier | Jan 13, 2017 | 3 min read
Tips for Successful Trade Show Marketing in 2017
One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative,...
How to Retool Your B2B Brand for 2017 — Part Two
This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies...
How to Retool your B2B Brand for 2017 — Part One
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month...
10 innovative Belgian startups who are poised to grow in 2017
Belgium might be a small country, but it has a vibrant startup community with some pretty large ambitions. In cities such as Ghent and Antwerp, fresh talent is working on building companies which have the potential to disrupt entire industries. Here are 10 Belgian...
Jo Detavernier | Jan 4, 2017 | 5 min read
Manzer Communications helps found Global Fintech PR Network
Manzer Communications has teamed up with seven other communications agencies to found the Global Fintech PR Network, the world's first network of agencies serving the specialized needs of the financial technology - or fintech - industry. Based in five continents,...
Manzer Communications awarded contract for Belgian Economic Mission to Texas
We are proud to announce that our agency was selected by the Belgian Ministry of Foreign Affairs to provide media relations services for the upcoming Belgian Economic Mission to the State of Texas. The economic mission will take place December 3-11 and will be led...
Jo Detavernier | Nov 4, 2016 | 1 min read
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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