swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Five tips for podcast advertising

Podcasts have turned mainstream over the last couple of years. According to a Pew Research Center survey in 2016, 21% of all Americans over the age of 12 listen to at least one podcast each month. With the proliferation of podcasts also comes an abundance of...

Landing page design mistakes to avoid

As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design -- or in this case...

To gate or not to gate content: a balanced view

It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This...

Content marketing

Seven blogging mistakes to avoid

A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...

Can PR fight fake news?

Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the...

Tips for Successful Trade Show Marketing in 2017

One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative,...

How to Retool Your B2B Brand for 2017 — Part Two

This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies...

How to Retool your B2B Brand for 2017 — Part One

It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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