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Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...
PR means a lot of things to a lot of people these days. For some, it means putting ads in newspapers. For others, PR involves social media and blogging. Others think of PR as placing quotes and securing interviews in print, online or TV news by “legitimate”...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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