swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Interview: Omar Mohout on ‘Mosquite Problems,’ scaling and success in the U.S.
No Belgian academic has obtained as much insight into the challenges faced by Belgian (and by extension: European) startups as Omar Mohout. Omar is (among many other things) Professor of Enterprise at the Antwerp Management School and the Solvay Brussels School of...
Jo Detavernier | Jul 11, 2017 | 5 min read
How sponsored content can complement your earned media strategy
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be...
Our global PR network has a new name: First PR Alliance
Today we are announcing First PR Alliance, our newly branded global PR network consisting of communications and marketing agencies capable of providing truly seamless support to brands interested in great value, peak performance and professional integrity. When we...
Content Marketing Hack #3: How to make your brand personality memorable
Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why...
Content Marketing Hack #2: Talk to your prospects, not at them
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content...
Content Marketing Hack #1: How to create buyer personas, lead attribution, and more
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? The best ways to get to know them are to create buyer personas. Maybe you're wondering why it's so important to know who your prospects are for your content...
Five reasons why your content marketing should not go on vacation this summer
Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it...
One marketer’s thoughts about the summer doldrums, seafaring movies, and content marketing
Deep summer in B2B tech marketing brings to mind those classic seafaring movies about whaling schooners and man-of-wars that suddenly hit a long patch of hot weather. Perhaps your own company’s summer sales doldrums feels the same way? Like a once-animated ship now...
Five tips for podcast advertising
Podcasts have turned mainstream over the last couple of years. According to a Pew Research Center survey in 2016, 21% of all Americans over the age of 12 listen to at least one podcast each month. With the proliferation of podcasts also comes an abundance of...
Jo Detavernier | May 12, 2017 | 4 min read
Landing page design mistakes to avoid
As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design -- or in this case...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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