swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Five PR & Marketing Mistakes to Avoid When Launching a Product
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is...
Five Ways to Improve Your WordPress Website Security
Digital security is becoming a more important issue for small and mid-sized businesses relying upon WordPress websites. Why? A 2018 report on data breaches by Verizon found that 58% of all cyberattacks target small businesses. With Wordpress running 30% of 1.65...
How to use Google Analytics to Measure the Impact of PR
There has always been a lot of debate surrounding the measurability of PR -- its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...
Swyft Attends WPEngine’s Digital Breakthrough Summit in Austin
Since joining the WPEngine Agency Partner program, Swyft has had access to quite a lot of new information from the world’s leading WordPress hosting platform, particularly on helping our clients grow further, faster. We were invited to attend the WPEngine Digital...
Communications Advice for Pre-IPO Tech Companies
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a...
Analyze this! Five Key Parts of a Professional Analyst Relations Strategy
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders....
10 Tips for Successful Healthtech Media Coverage at HIMSS
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...
How to Plan for a Trade Show PR and Media Campaign
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners....
Swyft Joins WP Engine’s Agency Partner Program
At Swyft we pride ourselves on developing deep relationships with our customers, our partners, and our vendors. Toward that end, we are happy to announce a much deeper relationship with our preferred web hosting partner, WP Engine, the Internet’s premier web...
Why Global PR Strategy is a Must for Mid-Market Tech Companies
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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