by Jo Detavernier | Nov 3, 2019 | PR Tips
In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or PR...
by Jo Detavernier | Oct 15, 2019 | PR Tips
Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations — they typically have the title of ‘spokesperson’ on their business...
by Jo Detavernier | Jun 6, 2019 | PR Tips, Trade Show
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners. One...
by Jo Detavernier | May 17, 2018 | Crisis Communications
A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what...
by Jo Detavernier | Dec 26, 2017 | Inbound Marketing
May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will have...
