swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How to Choose a Web Design Agency: Top Questions You Should Ask
If the time has come for you to create or redesign your website then you’re likely considering hiring an outside partner, like a web design agency, to help you. Your website is often referred to as the storefront of your brand. After all, a website is often the...
Suzie Tawney | Apr 11, 2019 | 7 min read
Digiday Proves that the Case for Agile PR Firms Like Swyft Is Growing
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...
Ten Signs You May Need a New Public Relations Agency
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...
5 Tips for a Successful International Trade Show Media Campaign
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...
First PR Alliance Holds 2nd Annual Agency Partner Meeting in Paris
Nearly three years ago, Swyft led the formation of an international network of communications agencies designed to help B2B companies accelerate global growth without having to spend a small fortune on large, cumbersome, and often bureaucratic multinational...
Suzie Tawney | Feb 15, 2019 | 3 min read
How to Create a PR Budget for your Company
The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that...
5 Ways to Turn your Website into a Lead Generation Machine
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...
Top 5 Reasons Your Website is Underperforming at Generating Leads
If investments in online paid search, advertising campaigns, and search engine optimization aren’t yielding the right lead generation results, it might be time to take a closer look at how well your website is performing at moving visitors through the sales funnel....
Suzie Tawney | Dec 13, 2018 | 6 min read
Manzer Communications has a new name: Swyft
Why Swyft, why now? The reason is simple. Since our founding seven years ago, we have significantly grown our services and evolved as an agency. We believe that the name Swyft better represents the values, work ethic and brand aspirations we have for our B2B...
Four ways to salvage your brand after a data breach
A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what...
Jo Detavernier | May 17, 2018 | 6 min read
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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