swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Startup communication best practices

If there is one thing that is a lynchpin for success in an early stage company it is human capital. In the early days of the life cycle of a startup tech company, a multitude of decisions must be made. What features should the product or app have? What distribution...

Six Signs your Inbound Marketing Needs Help

A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many...

The Dos and Don’ts of a TV Interview

Congratulations! You’ve managed to land a TV interview for your brand. Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re...

New Year’s Resolutions for your PR Strategy

With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...

25 Reasons to Blog for your Brand

Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like Wordpress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would...

When is the best time to hire a PR agency?

Hiring the right PR agency to lead your communications initiative – both internal and external – can lead to many positive results for a business. From increased brand awareness and more website traffic to motivated employees and industry accolades, PR promotes the...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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