How to tighten your PR budget during coronavirus

How to tighten your PR budget during coronavirus

COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing.  While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
Five ways to avoid a PR summer slump

Five ways to avoid a PR summer slump

While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up.   The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go stale...

New Year’s Resolutions for your PR Strategy

With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...