by swyft | Nov 14, 2022 | Event PR, Miscellaneous, PR Tips, Trade Show
According to a Bloomberg article written in April this year, trade shows are recovering from the pandemic. In the U.S., trade show attendance was up 55% compared to 2020. Is this a reason for celebration? Yes! But only to a point. While it’s true that...
by swyft | Oct 25, 2022 | Miscellaneous, PR Tips, Startup PR
Seeing your startup’s name in the media is uniquely rewarding, especially after all the hard work you’ve put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time,...
by Dave Manzer | Oct 11, 2022 | Miscellaneous, PR Tips, Startup PR
For early-stage tech startups, having a high-performing website is essential to a strong startup PR strategy. However, what’s less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and...
by Mary Jenkins | Aug 12, 2020 | PR Tips
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
by Sam Lauron | Jul 13, 2020 | Marketing Strategy
While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up. The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go stale...
