by Dave Manzer | Aug 23, 2019 | Marketing Strategy
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981, and... 
by Dave Manzer | Aug 15, 2019 | Marketing Strategy
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take... 
by Dave Manzer | Aug 13, 2019 | Marketing Strategy
Swyft has been helping B2B tech companies of all kinds and sizes with marketing for nearly a decade in Austin, and nearly five years in Houston and Denver. That doesn’t include what our individual marketing professionals have done prior to joining Swyft. In other... 
by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a... 
by Dave Manzer | Mar 5, 2019 | Marketing Strategy, PR Tips, Trade Show
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which... 
by Dave Manzer | Dec 21, 2018 | Content Marketing, Marketing Strategy, Web Design
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...