by Dave Manzer | Mar 5, 2019 | Marketing Strategy, PR Tips, Trade Show
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...
by Dave Manzer | Dec 21, 2018 | Content Marketing, Marketing Strategy, Web Design
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...
by Dave Manzer | May 16, 2018 | Marketing Strategy, Trade Show
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and has...
by Dave Manzer | Dec 11, 2017 | Marketing Strategy, Tech Startup
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin...
by Dave Manzer | Nov 28, 2017 | Marketing Strategy
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups — even well-funded ones — tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to...
by Dave Manzer | Nov 3, 2017 | Marketing Strategy
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important?...
