by Sam Lauron | Mar 31, 2021 | Marketing Strategy
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
by Sam Lauron | Mar 3, 2021 | Marketing Strategy
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or simply...
by Dave Manzer | Dec 8, 2020 | Marketing Strategy
The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute. What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
by Mary Jenkins | Sep 22, 2020 | Marketing Strategy, Social Media Strategy
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
by Sam Lauron | Jul 13, 2020 | Marketing Strategy
While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up. The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go stale...
by Sam Lauron | Jun 23, 2020 | Marketing Strategy, PR Agency
Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence–and ultimately strengthen the bottom line–there needs to be a...
