by Sam Lauron | Aug 4, 2021 | Marketing Strategy
For B2B tech startups, customers are at the root of everything you do. Everything from their feedback to their validation helps provide direction for your next move. So it only makes sense that your customers can also play an essential role in your sales and marketing...
by Dave Manzer | Apr 21, 2021 | Marketing Strategy
Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...
by Sam Lauron | Mar 31, 2021 | Marketing Strategy
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
by Sam Lauron | Mar 3, 2021 | Marketing Strategy
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or simply...
by Dave Manzer | Dec 8, 2020 | Marketing Strategy
The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute. What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
by Mary Jenkins | Sep 22, 2020 | Marketing Strategy, Social Media Strategy
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
