by Suzie Tawney | Oct 1, 2019 | Marketing Automation, Marketing Strategy
As an integrated PR and marketing agency working with B2B tech companies, we have had our share of ‘what is marketing automation’ questions. The simple answer is that it’s a comprehensive term that can be used to describe many elements of a modern digital marketing... 
by Dave Manzer | Sep 11, 2019 | Marketing Strategy
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are coming... 
by Dave Manzer | Aug 23, 2019 | Marketing Strategy
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981, and... 
by Dave Manzer | Aug 15, 2019 | Marketing Strategy
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take... 
by Suzie Tawney | Aug 13, 2019 | Marketing Strategy
Swyft has been helping B2B tech companies of all kinds and sizes with marketing for nearly a decade in Austin, and nearly five years in Houston and Denver. That doesn’t include what our individual marketing professionals have done prior to joining Swyft. In other... 
by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a...