by Dave Manzer | Dec 10, 2019 | PR Tips, Trade Show
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they frequently... 
by Dave Manzer | Dec 4, 2019 | Trade Show
The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take... 
by Dave Manzer | Sep 26, 2019 | Trade Show
At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What follows... 
by swyft | Jun 11, 2019 | PR Tips, Trade Show
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring... 
by Jo Detavernier | Jun 6, 2019 | PR Tips, Trade Show
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners. One... 
by Dave Manzer | Mar 5, 2019 | Marketing Strategy, PR Tips, Trade Show
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...