swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Blogging tools we can’t live without

Blogging is a laborious, tedious, and sometimes frustrating activity for marketing professionals to pursue. That may explain why there are very few companies that do it really well.  Despite the challenges, blogging on a regular basis can and does deliver...

Pros and cons of using an RFP to find a new PR firm

If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the...

What VCs should know about startup PR

As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part...

Top Awards for Tech Companies

If you are a small, mid-sized or even large tech company, receiving a highly sought-after award  will boost your company’s credibility among investors, attract top talent, and help you stand out above the competition.  Plus, many publications that offer these...

How to tighten your PR budget during coronavirus

COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing.  While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...

Hardest lessons in startup PR

Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you.  You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie...

The best tools for PR professionals

Advances in technology continue to change the playing field for PR professionals.  Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...

Healthcare Tech Editors Explain How to Pitch Them

Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the...

Five ways to avoid a PR summer slump

While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up.   The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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