swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Why startup tech marketers should care about PR
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or...
How to pitch your healthtech startup
Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups. For healthtech startups, media coverage is essential in order to build brand...
How GA4 can help tech startups take charge of their data
With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An...
swyft | Feb 23, 2021 | 4 min read
How to turn your startup’s blog into powerful visual content
If your startup has a blog, odds are you’re already putting a solid effort into establishing your company as an industry thought leader to drive website traffic, fuel social engagement and boost SEO results. In an age where convenience is key, however, your...
Top PR Tips for IT Channel Partners
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
The Tech Startup’s Guide to PR
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
How to find a tech PR firm in Austin
If you’re a tech startup looking for a tech PR firm in Austin, you’ve got a lot of company. The Lone Star capital is teeming with tech firms, from scrappy startups to corporate behemoths, on the lookout for an edge in public relations. As a result, there are a...
swyft | Jan 27, 2021 | 4 min read
The foundation of an SEO strategy should include PR
To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...
How to create a PR campaign action plan in 2021
With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead. But in order to land media placements, which...
How PR Impacts the Startup Sales Funnel
The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute. What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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