swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How PR lowers startup customer acquisition cost
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
Why PR beats Google Ads at driving early buyer awareness
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
What your startup is missing by not doing PR
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
Why startup tech marketers should care about PR
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or...
How to pitch your healthtech startup
Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups. For healthtech startups, media coverage is essential in order to build brand...
How GA4 can help tech startups take charge of their data
With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An...
swyft | Feb 23, 2021 | 4 min read
How to turn your startup’s blog into powerful visual content
If your startup has a blog, odds are you’re already putting a solid effort into establishing your company as an industry thought leader to drive website traffic, fuel social engagement and boost SEO results. In an age where convenience is key, however, your...
Top PR Tips for IT Channel Partners
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
The Tech Startup’s Guide to PR
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
How to find a tech PR firm in Austin
If you’re a tech startup looking for a tech PR firm in Austin, you’ve got a lot of company. The Lone Star capital is teeming with tech firms, from scrappy startups to corporate behemoths, on the lookout for an edge in public relations. As a result, there are a...
swyft | Jan 27, 2021 | 4 min read
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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