swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

The foundation of an SEO strategy should include PR

To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...

How to create a PR campaign action plan in 2021

With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead.  But in order to land media placements, which...

How PR Impacts the Startup Sales Funnel

The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute.  What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by...

The days of large PR firms are numbered

When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...

How to manage your tech PR agency

When you initially hired a tech PR agency for your startup, it’s likely that you imagined sending them off to pitch the media and waiting for them to report back with the coverage they secured. But there’s much more that goes into working with and, more...

How to onboard a PR firm at your tech startup in 2021

You’ve interviewed several PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation in...

Swyft Named a Top PR Firm in Texas

Here at Swyft, we know that tech startups have it tough trying to manage their reputation skillfully while also growing their company from the ground up. That’s why Swyft focuses 100% on helping startups with their communications and demand generation needs! We’re...

Swyft is a global pr firm based out of Austin, TX

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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