swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

What your startup is missing by not doing PR

For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...

Why startup tech marketers should care about PR

Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy.  Whether you feel like it’s too early to pursue PR or...

How to pitch your healthtech startup

Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups.  For healthtech startups, media coverage is essential in order to build brand...

How GA4 can help tech startups take charge of their data

With so much to do and limited resources to do them with, it’s imperative that tech startups have systems for organization and measurement that keep track of marketing goals. One of the smartest tools startups should employ is the new Google Analytics 4. An...

Top PR Tips for IT Channel Partners

IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...

The Tech Startup’s Guide to PR

Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition.  While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...

How to find a tech PR firm in Austin

If you’re a tech startup looking for a tech PR firm in Austin, you’ve got a lot of company. The Lone Star capital is teeming with tech firms, from scrappy startups to corporate behemoths, on the lookout for an edge in public relations.  As a result, there are a...

The foundation of an SEO strategy should include PR

To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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