swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

What does a SPAC mean for startup PR?

As a tech startup, you’re probably intimately familiar with the ins and outs of the world of funding. If you’re past Series A, B, C funding, or are looking to what may be your end goal, you’re familiar with what might be involved in taking your company public...

SPAC startup

Five ways to get your customers to sell for you

For B2B tech startups, customers are at the root of everything you do. Everything from their feedback to their validation helps provide direction for your next move. So it only makes sense that your customers can also play an essential role in your sales and...

Why Your Tech Startup Needs PR

Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork -- and even much of the labor -- out of selling to...

Tokyo 2020 Olympics: PR Takeaways

When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is more important than ever. When you apply it to a massive scale, like an international sporting event globally televised, in the midst of the all-consuming Covid-19 pandemic...

olympics 2020

How early should you start doing PR for your startup?

As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign?  The short answer is, it’s never too early to start thinking about PR for your...

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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