swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Vertical vs. Horizontal SaaS: Which is best for your startup?
New startups have a lot to sort through as they begin their journey to funding and growing their business. As a tech startup, some decisions are inherent to your business idea - such as which type of tech your startup specializes in, like communications or as a...
What does a SPAC mean for startup PR?
As a tech startup, you’re probably intimately familiar with the ins and outs of the world of funding. If you’re past Series A, B, C funding, or are looking to what may be your end goal, you’re familiar with what might be involved in taking your company public...
Five ways to get your customers to sell for you
For B2B tech startups, customers are at the root of everything you do. Everything from their feedback to their validation helps provide direction for your next move. So it only makes sense that your customers can also play an essential role in your sales and...
Four Content Marketing Trends Your Startup Should Follow
Content Marketing is a popular tool for effective public relations professionals and marketers that has taken many forms over the years of the modern Internet. Traditionally, it has played a supporting role for SEO and lead-generating written content such as blogs,...
How to Create an ESG Communication Strategy for Your Startup
As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard...
Why Your Tech Startup Needs PR
Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork -- and even much of the labor -- out of selling to...
How to Communicate your Tech Startup’s Move to Austin
Moving to Austin from other leading tech markets like San Francisco and New York City is the latest trend for tech startups and major companies alike. It’s a great community for like-minded founders and makers with plenty of arts, culture, and outdoor appeal and...
Tokyo 2020 Olympics: PR Takeaways
When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is more important than ever. When you apply it to a massive scale, like an international sporting event globally televised, in the midst of the all-consuming Covid-19 pandemic...
What PR should startups run between funding announcements?
Congratulations! Your startup just received its first round of funding. If you’ve just been seeded or made it through Series A, you’re on your way to big growth. Along the way, a good tech PR agency and a solid strategy are key to propelling you to more funding and...
How early should you start doing PR for your startup?
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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