swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Create a winning tech PR strategy for your startup
Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, tech PR strategy is a valuable - but often overlooked - asset. PR helps startups cultivate market dominance...
The Metaverse is a New Reality for Startup PR & Marketing
New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend...
How to build marketing momentum at your early stage startup
Many challenges loom large for founders of early stage startups, not the least of which is establishing a team, building an MVP, and securing initial funding to launch. At the core of every startup's success, in addition to an attractive product, is the design and...
How to create a PR plan for 2022
Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences. There are several key elements that go into a measurable PR strategy. When...
Ten things to be thankful for as a startup in Texas
Texas is a great place to build a startup. Founders from companies at all stages of funding are flocking to the Lone Star State to build their companies, network with other founders and take advantage of the state’s many incentives and programs for innovative work....
The Elon Effect: Tesla’s Impact on Austin’s Startup Ecosystem
Last month, Tesla announced it was moving its headquarters from California to Austin. This news doesn’t come as a total surprise given that the company has been building its Gigafactory here over the past year. However, setting up its headquarters will undoubtedly...
How Corporate Comms Can Help Your Startup Deal with the Great Resignation
"When we come into contact with life-threatening events, we tend to reflect on death and consider whether we are happy with our lives or whether we would like to make changes to them. The pandemic forced [people] to take stock of their lives and gave them the...
Texas Companies: Which Response to Laws like SB 8 is Right for Your Startup?
Last month, Texas lawmakers passed a bill titled SB 8 which came as one of 666 news laws covering hot-topic issues including voting access and police department funding. SB 8 prompted sweeping media attention, however, as the bill dramatically changed abortion...
When to Hire a CMO for Your Startup
Growing startups are often on the hunt for the best and most effective way to grow their team. This especially applies to the search for quality executives to make up a C-suite team. Tech founders who have specialities in engineering or product development may...
How to improve the performance of your blog
For startups, your blog is your biggest inbound marketing tool and traffic magnet. It needs to be optimized and provide content that your target audience wants to read, or you're missing opportunities to convert visitors and leads into customers. If you want to...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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