swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How Corporate Comms Can Help Your Startup Deal with the Great Resignation
"When we come into contact with life-threatening events, we tend to reflect on death and consider whether we are happy with our lives or whether we would like to make changes to them. The pandemic forced [people] to take stock of their lives and gave them the...
Texas Companies: Which Response to Laws like SB 8 is Right for Your Startup?
Last month, Texas lawmakers passed a bill titled SB 8 which came as one of 666 news laws covering hot-topic issues including voting access and police department funding. SB 8 prompted sweeping media attention, however, as the bill dramatically changed abortion...
When to Hire a CMO for Your Startup
Growing startups are often on the hunt for the best and most effective way to grow their team. This especially applies to the search for quality executives to make up a C-suite team. Tech founders who have specialities in engineering or product development may...
How to improve the performance of your blog
For startups, your blog is your biggest inbound marketing tool and traffic magnet. It needs to be optimized and provide content that your target audience wants to read, or you're missing opportunities to convert visitors and leads into customers. If you want to...
How to Hack the News Cycle Using Social Media
The ability to know how to hack the news cycle using social media has become an effective media outreach tactic for many tech PR agencies and even marketing professionals working in startups. With the help of social media channels like LinkedIn and Twitter,...
Swyft Recognized as Clutch Top Agency Status in Austin for Second Year in a Row
Consistency is something every startup strives for after they’ve proven to deliver quality work. As an agile PR agency ourselves, we understand the hard work that goes into building a high-performing business in a competitive market. That’s why we’re proud to...
Vertical vs. Horizontal SaaS: Which is best for your startup?
New startups have a lot to sort through as they begin their journey to funding and growing their business. As a tech startup, some decisions are inherent to your business idea - such as which type of tech your startup specializes in, like communications or as a...
What does a SPAC mean for startup PR?
As a tech startup, you’re probably intimately familiar with the ins and outs of the world of funding. If you’re past Series A, B, C funding, or are looking to what may be your end goal, you’re familiar with what might be involved in taking your company public...
Five ways to get your customers to sell for you
For B2B tech startups, customers are at the root of everything you do. Everything from their feedback to their validation helps provide direction for your next move. So it only makes sense that your customers can also play an essential role in your sales and...
Four Content Marketing Trends Your Startup Should Follow
Content Marketing is a popular tool for effective public relations professionals and marketers that has taken many forms over the years of the modern Internet. Traditionally, it has played a supporting role for SEO and lead-generating written content such as blogs,...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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