swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How early should you start doing PR for your startup?
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
Tips for Improving DEI (Diversity, Equity, and Inclusion) at Your Startup
As the founder or marketer of a startup, you know a thing or two about staying on top of trends and taking a problem and crafting an innovative solution. You may have thought DEI (or diversity, equity, and inclusion) was a buzzword that would lose steam after the...
In-person events are back: How to get ready for your event PR Initiative
If you don’t know, now you know: in-person events are back. As vaccination rates increase and Covid-19 infection rates decline, Americans and their businesses are ready to party like it’s 2019. If your startup is thinking of taking the jump back into in-person...
How VC investors should recommend tech PR firms to their funded startups
Venture capital investors are in a position to wield incredible influence over startups they help fund, especially the lead investor of a capital raise. Clearly they are counted upon for their financial support, which can be considerable. But they are also relied...
Four ways PR helps startups find new customers
Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...
How PR lowers startup customer acquisition cost
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
Why PR beats Google Ads at driving early buyer awareness
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
What your startup is missing by not doing PR
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
Why startup tech marketers should care about PR
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or...
How to pitch your healthtech startup
Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups. For healthtech startups, media coverage is essential in order to build brand...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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