swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Ways to maximize your presence at a trade show
Regardless of business sector, there is bound to be a trade show that brings together the leaders and great minds of the industry that your business inhabits. Exhibiting at a trade show can provide countless benefits for the growth of your business. From...
How to run a successful social media campaign
With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How...
Wells Fargo, Samsung and the importance of crisis communications plans
In 2016 we were witness to two major corporate crises that occured in a very short timespan. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames – just prior to its nemesis’ launch of the iPhone 7 no...
Jo Detavernier | Sep 20, 2016 | 6 min read
Live Video Streaming to Increase Your Business Visibility
Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded...
International Media Relations – Nordic
Through our global communications network, we’ve been able to grasp a better understanding of media and communications in an international market. In an effort to share a bit of that insight, we’ve asked our Associate Agencies to share some common media relations...
The Copyright and the Content Manager: an Unromantic Tale
There once was a content manager who happened upon an immense struggle. He lay awake at night on his extra-firm mattress with plush pillows and duvet pondering, “Should I apply for a copyright on my new digital short and accompanying media campaign? Do I actually...
The 4 C’s of a good crisis communications manual
Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis.A well-written manual helps sharpen the focus of a...
Jo Detavernier | Jul 19, 2016 | 4 min read
International Media Relations — Poland
As an international marketing and media communications agency, we are frequently asked what the differences are between doing business in the U.S. versus other markets. To help foster a better understanding of communications in an interconnected, global marketplace...
Making use of content discovery platforms: 5 tips (and 1 warning)
News outlets integrating “native ads” into their news stream has become a familiar sight in the news media. Native ads are designed to blend in almost seamlessly with the other content on the site and can potentially be considered regular editorial content by the...
Jo Detavernier | May 27, 2016 | 4 min read
Manzer Communications launches Associate Agency channel for global reach
Manzer Communications is proud to announce the launch its Associate Agency network, designed to give mid-market technology companies access to markets around the globe at a fraction of the cost charged by international communication agencies. We hand-picked...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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