swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How to Retool Your B2B Brand for 2017 — Part Two
This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies...
How to Retool your B2B Brand for 2017 — Part One
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month...
10 innovative Belgian startups who are poised to grow in 2017
Belgium might be a small country, but it has a vibrant startup community with some pretty large ambitions. In cities such as Ghent and Antwerp, fresh talent is working on building companies which have the potential to disrupt entire industries. Here are 10 Belgian...
Manzer Communications helps found Global Fintech PR Network
Manzer Communications has teamed up with seven other communications agencies to found the Global Fintech PR Network, the world's first network of agencies serving the specialized needs of the financial technology - or fintech - industry. Based in five continents,...
Manzer Communications awarded contract for Belgian Economic Mission to Texas
We are proud to announce that our agency was selected by the Belgian Ministry of Foreign Affairs to provide media relations services for the upcoming Belgian Economic Mission to the State of Texas. The economic mission will take place December 3-11 and will be led...
Ways to maximize your presence at a trade show
Regardless of business sector, there is bound to be a trade show that brings together the leaders and great minds of the industry that your business inhabits. Exhibiting at a trade show can provide countless benefits for the growth of your business. From...
How to run a successful social media campaign
With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How...
Wells Fargo, Samsung and the importance of crisis communications plans
In 2016 we were witness to two major corporate crises that occured in a very short timespan. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames – just prior to its nemesis’ launch of the iPhone 7 no...
Live Video Streaming to Increase Your Business Visibility
Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded...
International Media Relations – Nordic
Through our global communications network, we’ve been able to grasp a better understanding of media and communications in an international market. In an effort to share a bit of that insight, we’ve asked our Associate Agencies to share some common media relations...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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