by Sam Lauron | Jan 27, 2025 | Tech Startup
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
by Savannah Mazanowski | Sep 21, 2023 | PR Agency, Startup PR, Tech Startup
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the vetting...
by swyft | Nov 5, 2022 | PR Tips, Startup PR, Tech Startup
The signs of a tech slowdown are all over the news. Crunchbase reported that global VC funding fell 53% year-over-year in Q3 and 33% quarter-over-quarter. That’s a massive drop eerily reminiscent of the dot-com bust. In another article from Crunchbase, tech...
by swyft | Sep 28, 2022 | PR Tips, Startup PR, Tech Startup
If you find yourself reading this, it may be because you pitched TechCrunch about your startup’s VC fundraising and failed to get the story picked up. Don’t beat yourself up. These days, it’s a pretty tall order to get into TechCrunch. You’re...
by Jacy Jones | Jun 19, 2022 | PR Tips, Startup PR, Tech Startup
New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend to...
by Sam Lauron | Nov 17, 2021 | Startup PR, Tech Startup
Last month, Tesla announced it was moving its headquarters from California to Austin. This news doesn’t come as a total surprise given that the company has been building its Gigafactory here over the past year. However, setting up its headquarters will undoubtedly...
