swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Top Awards for Tech Companies
If you are a small, mid-sized or even large tech company, receiving a highly sought-after award will boost your company’s credibility among investors, attract top talent, and help you stand out above the competition. Plus, many publications that offer these...
How to tighten your PR budget during coronavirus
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
Hardest lessons in startup PR
Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you. You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie...
The best tools for PR professionals
Advances in technology continue to change the playing field for PR professionals. Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...
Top reasons your startup isn’t getting picked up in the media
While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the...
Healthcare Tech Editors Explain How to Pitch Them
Many marketing leaders at healthcare tech companies often wonder what it takes to get their company covered in influential media outlets. To get a definitive answer, Swyft interviewed several current and former editors at well known publications covering the...
Five ways to avoid a PR summer slump
While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up. The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go...
6 Skills You Need to Get Hired at a PR Firm
A career in public relations promises dynamic work full of variety. Chances are, if you like storytelling, connecting with people, and expressing your creative side, this is the perfect profession for you. But just like any profession, there are certain skills...
Why outsourcing PR during COVID makes sense
Even as some state governments have ended coronavirus lockdowns, it will likely be a long time before things return to “normal.” Stores, restaurants and bars may be open once again, but many are choosing to stay away. Consumer spending has begun to rebound after...
What marketing leaders should consider when hiring a PR firm
Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence--and ultimately strengthen the bottom line--there needs to be a healthy...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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