swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
The Do’s and Don’ts of pitching the media
Seeing your startup's name in the media is uniquely rewarding, especially after all the hard work you've put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time, consistency,...
swyft | Oct 25, 2022 | 5 min read
6 tips to make your startup website media-friendly
For early-stage tech startups, having a high-performing website is essential to growing your business. However, what's less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and source...
7 reasons your startup funding announcement didn’t make TechCrunch
If you find yourself reading this, it may be because you pitched TechCrunch about your startup's VC fundraising and failed to get the story picked up. Don't beat yourself up. These days, it's a pretty tall order to get into TechCrunch. You're not the first startup...
swyft | Sep 28, 2022 | 5 min read
4 Ways PR can help with startup VC fundraising
Does PR help with VC fundraising? It's the proverbial chicken or the egg conundrum. The short answer is – it's complicated. Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise. Start small,...
Create a winning tech PR strategy for your startup
Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, tech PR strategy is a valuable - but often overlooked - asset. PR helps startups cultivate market dominance...
swyft | Jul 1, 2022 | 4 min read
The Metaverse is a New Reality for Startup PR & Marketing
New advancements in the digital world continue to emerge, changing how brands and startups communicate and engage with virtual audiences. Recent developments in virtual spaces will require a shift in PR efforts if startups want continued relevancy. The latest trend...
How to build marketing momentum at your early stage startup
Many challenges loom large for founders of early stage startups, not the least of which is establishing a team, building an MVP, and securing initial funding to launch. At the core of every startup's success, in addition to an attractive product, is the design and...
How to create a PR plan for 2022
Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences. There are several key elements that go into a measurable PR strategy. When...
Ten things to be thankful for as a startup in Texas
Texas is a great place to build a startup. Founders from companies at all stages of funding are flocking to the Lone Star State to build their companies, network with other founders and take advantage of the state’s many incentives and programs for innovative work....
The Elon Effect: Tesla’s Impact on Austin’s Startup Ecosystem
Last month, Tesla announced it was moving its headquarters from California to Austin. This news doesn’t come as a total surprise given that the company has been building its Gigafactory here over the past year. However, setting up its headquarters will undoubtedly...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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