swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

The Do’s and Don’ts of pitching the media

Seeing your startup's name in the media is uniquely rewarding, especially after all the hard work you've put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time, consistency,...

Two people talk over a computer.

6 tips to make your startup website media-friendly

For early-stage tech startups, having a high-performing website is essential to growing your business. However, what's less obvious for many startups is the need to have a website that makes it easier for tech journalists to learn about your company and source...

4 Ways PR can help with startup VC fundraising

Does PR help with VC fundraising? It's the proverbial chicken or the egg conundrum.  The short answer is – it's complicated.  Fear not, however, as there are ways early-stage startups can pick up valuable media before and during your VC capital raise. Start small,...

Create a winning tech PR strategy for your startup

Startups of all sizes are looking to develop their businesses. While many focus these efforts on marketing to increase brand awareness and customer loyalty, tech PR strategy is a valuable - but often overlooked - asset.  PR helps startups cultivate market dominance...

Two people discuss PR strategies at a table.

How to create a PR plan for 2022

Whether working with a tech PR agency or not, every tech startup should create a PR plan for 2022 in order to win valuable media coverage and drive brand awareness across key audiences.  There are several key elements that go into a measurable PR strategy. When...

Ten things to be thankful for as a startup in Texas

Texas is a great place to build a startup. Founders from companies at all stages of funding are flocking to the Lone Star State to build their companies, network with other founders and take advantage of the state’s many incentives and programs for innovative work....

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

Looking to propel your growth?