swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Why Your Tech Startup Needs PR

Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork -- and even much of the labor -- out of selling to...

Tokyo 2020 Olympics: PR Takeaways

When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is more important than ever. When you apply it to a massive scale, like an international sporting event globally televised, in the midst of the all-consuming Covid-19 pandemic...

olympics 2020

How early should you start doing PR for your startup?

As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign?  The short answer is, it’s never too early to start thinking about PR for your...

Four ways PR helps startups find new customers

Swyft has written extensively about how PR has evolved in recent years to help tech startups scale their growth. From increasing brand awareness and website traffic to assisting with revenue generating activities around the sales funnel such as sales enablement and...

How PR lowers startup customer acquisition cost

For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC).  According to Hubspot, the tech industry has the highest CAC on average, so it’s...

calculator and spreadsheet to reduce startup costs

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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