Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...Read More
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is...Read More
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...Read More
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...Read More
Nearly three years ago, Swyft led the formation of an international network of communications agencies designed to help B2B companies accelerate global growth without having to spend a small fortune on large, cumbersome, and often bureaucratic multinational...Read More
If your technology company finds itself in need of the services of a PR firm, whether for the first time or as a replacement of your existing one, you may find it useful to fill out an RFP to manage the process. For those not in the know, an RFP stands for ‘request...Read More
The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that...Read More
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...Read More
If investments in online paid search, advertising campaigns, and search engine optimization aren’t yielding the right lead generation results, it might be time to take a closer look at how well your website is performing at moving visitors through the sales funnel....Read More
Why Swyft, why now? The reason is simple. Since our founding seven years ago, we have significantly grown our services and evolved as an agency. We believe that the name Swyft better represents the values, work ethic and brand aspirations we have for our B2B...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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