swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

PR Tips

How to build a PR plan for 2020

Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...

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How to build a PR plan for 2020
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Top Cloud Technology Events

Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now.  Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...

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Top Cloud Technology Events
PR Tips

How to Conduct Media Training – Part 2

In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or...

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How to Conduct Media Training – Part 2
PR Tips

How to Conduct Media Training – Part 1

Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations -- they typically have the title of ‘spokesperson’ on their business...

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How to Conduct Media Training – Part 2

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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