Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
There has always been a lot of debate surrounding the measurability of PR -- its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...Read More
Since joining the WPEngine Agency Partner program, Swyft has had access to quite a lot of new information from the world’s leading WordPress hosting platform, particularly on helping our clients grow further, faster. We were invited to attend the WPEngine Digital...Read More
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a...Read More
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders....Read More
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...Read More
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners....Read More
At Swyft we pride ourselves on developing deep relationships with our customers, our partners, and our vendors. Toward that end, we are happy to announce a much deeper relationship with our preferred web hosting partner, WP Engine, the Internet’s premier web...Read More
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and...Read More
If the time has come for you to create or redesign your website then you’re likely considering hiring an outside partner, like a web design agency, to help you. Your website is often referred to as the storefront of your brand. After all, a website is often the...Read More
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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