Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Over the past two years we have supported several European tech companies with their marketing and media outreach activities in the American market. Materialise (Belgium), Purple WiFi (United Kingdom), Drone Hopper (Spain), the Ministry of Foreign Affairs...Read More
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups -- even well-funded ones -- tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it...Read More
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important?...Read More
The following is an excerpt from “The Essentials of Email Marketing,” a new white paper authored by our founding partner, Dave Manzer. In the paper, Dave distills the lessons he has learned from over 10 years of email marketing for B2B technology brands. Editorial...Read More
In the last two weeks, two new members have joined First PR Alliance, our international network of independent PR and marketing agencies. Over the past year since its founding, First PR Alliance has grown to 12 member agencies across four continents. Reputation...Read More
Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing...Read More
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...Read More
No Belgian academic has obtained as much insight into the challenges faced by Belgian (and by extension: European) startups as Omar Mohout. Omar is (among many other things) Professor of Enterprise at the Antwerp Management School and the Solvay Brussels School of...Read More
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be...Read More
Today we are announcing First PR Alliance, our newly branded global PR network consisting of communications and marketing agencies capable of providing truly seamless support to brands interested in great value, peak performance and professional integrity. When we...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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