swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Marketing fundamentals for startups – Part 1: Research and Brand
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups -- even well-funded ones -- tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it...
Five insights into measuring marketing ROI
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important?...
Two new members join First PR Alliance
In the last two weeks, two new members have joined First PR Alliance, our international network of independent PR and marketing agencies. Over the past year since its founding, First PR Alliance has grown to 12 member agencies across four continents. Reputation...
How to start a drip marketing campaign at your B2B tech company
Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing...
5 ways to generate more inbound marketing leads
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...
Interview: Omar Mohout on ‘Mosquite Problems,’ scaling and success in the U.S.
No Belgian academic has obtained as much insight into the challenges faced by Belgian (and by extension: European) startups as Omar Mohout. Omar is (among many other things) Professor of Enterprise at the Antwerp Management School and the Solvay Brussels School of...
How sponsored content can complement your earned media strategy
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be...
Our global PR network has a new name: First PR Alliance
Today we are announcing First PR Alliance, our newly branded global PR network consisting of communications and marketing agencies capable of providing truly seamless support to brands interested in great value, peak performance and professional integrity. When we...
Content Marketing Hack #3: How to make your brand personality memorable
Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why...
Content Marketing Hack #2: Talk to your prospects, not at them
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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