swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Analyze this! Five Key Parts of a Professional Analyst Relations Strategy
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders....
10 Tips for Successful Healthtech Media Coverage at HIMSS
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...
How to Plan for a Trade Show PR and Media Campaign
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners....
Swyft Joins WP Engine’s Agency Partner Program
At Swyft we pride ourselves on developing deep relationships with our customers, our partners, and our vendors. Toward that end, we are happy to announce a much deeper relationship with our preferred web hosting partner, WP Engine, the Internet’s premier web...
Why Global PR Strategy is a Must for Mid-Market Tech Companies
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and...
How to Choose a Web Design Agency: Top Questions You Should Ask
If the time has come for you to create or redesign your website then you’re likely considering hiring an outside partner, like a web design agency, to help you. Your website is often referred to as the storefront of your brand. After all, a website is often the...
Digiday Proves that the Case for Agile PR Firms Like Swyft Is Growing
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...
Ten Signs You May Need a New Public Relations Agency
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...
5 Tips for a Successful International Trade Show Media Campaign
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...
First PR Alliance Holds 2nd Annual Agency Partner Meeting in Paris
Nearly three years ago, Swyft led the formation of an international network of communications agencies designed to help B2B companies accelerate global growth without having to spend a small fortune on large, cumbersome, and often bureaucratic multinational...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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