For startups, your blog is your biggest inbound marketing tool and traffic magnet. It needs to be optimized and provide content that your target audience wants to read, or you’re missing opportunities to convert visitors and leads into customers. If you want to...
Digital security is becoming a more important issue for small and mid-sized businesses relying upon WordPress websites. Why? A 2018 report on data breaches by Verizon found that 58% of all cyberattacks target small businesses. With WordPress running 30% of 1.65...
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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