by Dave Manzer | Mar 5, 2019 | Marketing Strategy, PR Tips, Trade Show
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...
by Dave Manzer | Jan 7, 2019 | PR Tips
The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that puts...
by Dave Manzer | Dec 21, 2018 | Content Marketing, Marketing Strategy, Web Design
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...
by Dave Manzer | Oct 9, 2018 | Swyft News
Why Swyft, why now? The reason is simple. Since our founding seven years ago, we have significantly grown our services and evolved as an agency. We believe that the name Swyft better represents the values, work ethic and brand aspirations we have for our B2B...
by Dave Manzer | May 16, 2018 | Marketing Strategy, Trade Show
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and has...
