by Savannah Mazanowski | Dec 1, 2023 | PR Tips, Startup PR
The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand. From a big-picture view, marketing is...
by Sam Lauron | Oct 28, 2020 | PR Tips
Halloween kicks off a busy time of the year for most tech startups. With the holidays just around the corner and the end of the year near, there’s a lot for the tech news media to cover. So if you want to increase your tech startup’s chances of securing positive media...
by Mary Jenkins | Oct 20, 2020 | PR Tips
In today’s competitive marketplace your tech startup’s communications strategy needs to tackle marketing and public relations simultaneously. Despite the common notion that PR and marketing are one in the same, the reality is that both are very different in their...
by Sam Lauron | Oct 6, 2020 | Press Releases, Tech Startup
Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest, boast...
by Sam Lauron | Aug 27, 2020 | PR Tips
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...
