What VCs should know about startup PR

What VCs should know about startup PR

As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
Hardest lessons in startup PR

Hardest lessons in startup PR

Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you.  You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...