by Sam Lauron | Jul 14, 2021 | Tech Startup
Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork — and even much of the labor — out of...
by Sam Lauron | Feb 3, 2021 | PR Tips
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
by Sam Lauron | Jan 6, 2021 | PR Tips
With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead. But in order to land media placements, which effectively...
by swyft | Dec 4, 2020 | PR Agency
When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...
by Mary Jenkins | Oct 20, 2020 | PR Tips
In today’s competitive marketplace your tech startup’s communications strategy needs to tackle marketing and public relations simultaneously. Despite the common notion that PR and marketing are one in the same, the reality is that both are very different in their...
