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How to write a press release about your startup funding announcement

How to write a press release about your startup funding announcement

by Sam Lauron | Oct 6, 2020 | Press Releases, Tech Startup

Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest, boast...
Top reasons your startup isn’t getting picked up in the media

Top reasons your startup isn’t getting picked up in the media

by Mary Jenkins | Jul 29, 2020 | PR Tips, Tech Startup

While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the...
What marketing leaders should consider when hiring a PR firm

What marketing leaders should consider when hiring a PR firm

by Sam Lauron | Jun 23, 2020 | Marketing Strategy, PR Agency

Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence–and ultimately strengthen the bottom line–there needs to be a...
Three tech industries where VCs will invest post-COVID-19

Three tech industries where VCs will invest post-COVID-19

by swyft | Jun 4, 2020 | Tech Startup

There’s no use sugar-coating it: COVID-19 will make it much harder for a lot of startups to survive.  Even as the world begins to emerge from lockdown, the economy is likely to be sluggish in the months to come, even if we’re fortunate enough to escape another major...
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Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
Learn Why
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