by swyft | Oct 25, 2022 | Miscellaneous, PR Tips, Startup PR
Seeing your startup’s name in the media is uniquely rewarding, especially after all the hard work you’ve put into building your business. Media coverage enhances your brand visibility, reputation, and SEO. That being said, media outreach takes time,...
by Dave Manzer | Jul 27, 2017 | Marketing Strategy
Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing automation...
by Dave Manzer | Jul 17, 2017 | Inbound Marketing
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...
by Dave Manzer | Jun 13, 2017 | Content Marketing, Inbound Marketing
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content on...
by Dave Manzer | Jun 8, 2017 | Content Marketing
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? The best ways to get to know them are to create buyer personas. Maybe you’re wondering why it’s so important to know who your prospects are for your...
